BUSINESSWEEK ONLINE:   Business Week ebiz
DATA MINE Sept. 3, 1999 What's Clicking with Finance Banking and trading online are still different worlds, kept apart by their attention to customer service and making it easy to use the Web, according to a recent survey. Although the total number of U.S. residents banking online grew by 3.2 million in the past year, a stunning 3.1 million people stopped. By contrast, only 3% of investment traders have discontinued trading online, and 85% of current traders are satisfied with their service. (in millions) 1998 1999 Growth Current online users: 53.5 65.4 22% Those who use the Web for:       Online banking 6.2 6.3 2% Online trading 4.0 6.1 53% Managing finances 18.1 23.1 28% Seeking insurance* 8.8 12.9 47% Applying for credit cards 3.3 4.2 27% Applying for loans** 3.2 4.6 44% Applying for a mortgage** 2.7 3.2 19% DATA: Cyber Dialogue's Cybercitizen Finance survey of 1,000 Internet users and 1,000 nonusers. +Compounded annual average growth rate. *Includes people who looked up insurance rate information, applied or plan to apply for insurance online. **Includes people who applied or plan to apply online _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					MORE NUGGETS Demand Is Healthy for Online Insurance Services Net users with health insurance want to manage benefits online Web Surfing without PCs More and more people will get on the Net using non-PC devices, especially TVs A Home Spending Boost from Broadband As more households get broadband, Net access will grow along with online video, music, and info markets Who Says Brand Doesn't Count in PCs? Giants like Gateway are pushing lesser-known brands into free-fall Why They Shop 'Til They Drop Turns out that men and women have different reasons for buying online Online Ad Spending Soars Worldwide It's projected to hit $33 billion by 2004 The Mother Lode Collected nuggets from Data Mine