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DATA MINE Aug. 31, 1999

A Home Spending Boost from Broadband
As more households get broadband connections, either by cable or by phone line, such traditional services as cable-TV and Internet access will grow as new markets emerge for online video, music, and information. Traditional markets will remain the biggest in terms of spending, but new categories will grow fast.

Average annual spending by U.S. households:
Category 1998 2003 Cumulative average
growth rate
Fixed-line long distance $582 $693 4.0%
Cable TV 357 586 10.0%
Basic local phone 265 316 3.6%
Internet access 64 105 10.9%
Pay-per-view 94 83 (-3%)
Home video * 230 NA
Music * 150 NA
Newspaper/information * 100 NA
Video games * 46 NA
DATA: Ernst & Young      *Less than $1
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MORE NUGGETS
Who Says Brand Doesn't Count in PCs?
Giants like Gateway are pushing lesser-known brands into free-fall

Why They Shop 'Til They Drop
Turns out that men and women have different reasons for buying online

Online Ad Spending Soars Worldwide
It's projected to hit $33 billion by 2004

Geeks in Skirts
Women from all over the globe are poised to jump onto the Web

The Mother Lode
Collected nuggets from Data Mine



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