BUSINESSWEEK ONLINE:   Business Week ebiz
DATA MINE Aug. 30, 1999 Who Says Brand Doesn't Count in PCs? For years, the market-share leader in home-PC sales was the "other" category full of less-known brands. But that was before consumers got hip to buying direct from Gateway and Dell, and before giants like Compaq, IBM, and Hewlett-Packard started slashing prices to below $1,000. Since then, the "other" category has been in free-fall.   1994 1995 1996 1997 1998 1999 2000 Top 3 Direct PC Makers 11.9% 12.8% 18.6% 21.8% 27.5% 34.5% 38%* Top 3 Indirect PC Makers 27.6 25.8 26.9 30.4 33 35 36 Others 60.5 61.4 54.6 47.8 39.5 30.5 26 DATA: ZD InfoBead Insider _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					MORE NUGGETS Why They Shop 'Til They Drop Turns out that men and women have different reasons for buying online Online Ad Spending Soars Worldwide It's projected to hit $33 billion by 2004 Geeks in Skirts Women from all over the globe are poised to jump onto the Web The Mother Lode Collected nuggets from Data Mine