BUSINESSWEEK ONLINE:   Business Week ebiz
DATA MINE Aug. 27, 1999 Why They Shop 'Til They Drop Sure, lots of consumers are shopping online lately. But why are they doing it? Generally speaking, it's because they can shop any time of the day or night. But break the numbers down by gender, and a more interesting nugget of data appears: Men are motivated to shop online by the ability to locate hard-to-find items. Women do it because they can shop from home. Reasons for shopping online All respondents Men Women Can shop from home 30% 23% 37% Can shop any time 25% 16% 33% Online shops offer best prices 18% 16% 20% Online shops have better selection 12% 7% 17% To buy hard-to-find items 10% 16% 3% To buy brands not available locally 5% 3% 7% Various other reasons 15% 20% 10% DATA: CDB Research & Consulting Inc. (Based on March, 1999, telephone interviews with 400 people over the age of 18) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					MORE NUGGETS Online Ad Spending Soars Worldwide It's projected to hit $33 billion by 2004 Geeks in Skirts Women from all over the globe are poised to jump onto the Web What Strikes a Chord with Online Music Buyers? Getting CDs from online stores, more than downloading music files The Mother Lode Collected nuggets from Data Mine