BUSINESSWEEK ONLINE:   Business Week ebiz
DATA MINE Aug. 26, 1999 Online Ad Spending Soars Worldwide Global ad spending on the Internet is expected to catapult from $3 billion in 1999 to $33 billion by 2004. While U.S. companies will continue to dominate Web advertising, about one-third of spending will come from non-U.S. sources -- up from just 16% today. Total spending on Web advertising (Millions of $U.S.)   U.S. % of total Non-U.S. % of total Total 1999 2,805 84.2 528 15.8 3,333 2000 5,358 82.5 1,134 17.5 6,492 2001 8,680 79.4 2,252 20.6 10,932 2002 12,587 75.6 4,057 24.4 16,644 2003 17,244 71.7 6,812 28.3 24,056 2004 22,244 67.8 10,556 32.2 32,979 DATA: Forrester Research _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					MORE NUGGETS Geeks in Skirts Women from all over the globe are poised to jump onto the Web What Strikes a Chord with Online Music Buyers? Getting CDs from online stores, more than downloading music files E-commerce Eats into Traditional Commerce Why brick-and-mortar merchants have to hustle to protect their turf The Mother Lode Collected nuggets from Data Mine