BUSINESSWEEK ONLINE:   Business Week ebiz
DATA MINE Aug. 10, 1999 Where the Boomer Surfers Surf Baby boomer Web surfers -- in this case those born from 1946 through 1965 -- are doing more than just getting around on the Web. They're getting around the globe. Seven of the top 10 favorite boomer Web sites during the month of June related to travel. The top boomer Web destination? Global weather report Intellicast, with the motto "Weather For Active Lives." More than 60% of that site's 943,000 visitors during June were boomers. Yet only 40% of the Web surfing population falls into the boomer category. Web site % visitors who were baby boomers Total site visitors www.intellicast.com 60.2% 943,004 www.travelscape.com 56.2% 511,005 www.expediamaps.com 55.9% 681,004 www.mapblast.com 54.0% 649,009 www.city.net 52.0% 808,009 www.fidelity.com 51.6% 643,008 www.sidewalk.com 51.4% 881,008 www.iflyswa.com 51.4% 760,007 www.news.com 50.2% 623,008 www.quicken.com 50.1% 1,009,012 DATA: Nielsen/NetRatings _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					MORE NUGGETS Making Sense of Storehouses of Data The need to analyze vast corporate data is boosting sales of "business intelligence software." Online Shopping Drops Is cybershopping finally coming down to earth? What I Did on My Winter Vacation The final months of 1999 will be grueling for many info tech workers fighting Y2K. More Execs Get Job-Wise on the Web... Increasingly, senior execs are going online to manage their careers. Gays Flock to Cyberspace The global gay and lesbian online population is expected to climb to 17.1 million people by 2005. Travel Dollars up in Cyberspace Consumers are feeling more comfy about paying online for travel. The Mother Lode A collection of items from the Data Mine