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DATA MINE May 6, 1999


Top 10 Y2K Concerns
Since death and taxes are the two sure bets in life, it makes morbid sense that when it comes to worrying about Y2K glitches, concerns about tax records rank right up there with nuclear power-plant mishaps and malfunctioning pacemakers.

Malfunctioning of nuclear power plants: 54%
Mixup or deletion of individual tax records: 53%
Death as a result of malfunctioning medical devices such as pacemakers53%
Blackouts53%
Bank-machine cards not working 52%
Military defense vulnerability 51%
Plane crashes due to instrument failure50%
Stock market crash 45%
Food shortages 40%
Oil shortages 39%
DATA: Roper Starch survey of 1,005 Americans for Iomega Corp.
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MORE NUGGETS

PC Headaches for the TV Networks
The more regular Net surfers log on, the less they tune in to TV

Businesses Moving Online
Home businesses lead the march to the Net

Direct Marketers Make Hay on the Net
Leveraging their databases and customer-service experience is paying off

The Mother Lode
A collection of items from the Data Mine



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