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DATA MINE May 5, 1999 PC Headaches for the TV Networks A new survey carries good news for computer makers and bad news for TV networks. It shows that heavy TV watchers, nearly one-third of American households, are shelling out for PCs and modems. And in households where people surf the Net on a regular basis, TV-watching plummets. Heavy TV-watching households: 32% Heavy TV-watching households with PCs: 27% Those with Internet access: 26% Those whose computer is used every day: 17% Those who use the Internet daily: 9% DATA: Yankee Group, based on TV viewing of four hours per day _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					MORE NUGGETS Businesses Moving Online Home businesses lead the march to the Net Direct Marketers Make Hay on the Net Leveraging their databases and customer-service experience is paying off The Mother Lode A collection of items from the Data Mine