DATA NUGGET
|
June 16, 2000
|
Internet Radio Gains Audience and Loyalty
|
Internet radio listeners are tuning into highly produced programming or content unavailable elsewhere. According to InfoStream, London-based Virgin Radio had the highest cumulative audience in January, while KPLA-FM of Columbia, Mo., kept listeners tuned in the longest. Both are slick online extensions of commercial broadcasters. Just behind were stations with niche formats -- contemporary Christian music and jazz. The most popular stations also had multiple content-delivery partners to ensure high-quality streams.
|
|
| Top Five Based on Cumulative Audience 
|
| Rank | Channel | URL | Cumul. audience | Format | Mkt | Media category | Net services |
|
| 1 | Virgin Radio | www.
virginradio.
co.uk | 173,200 | Hot Adult Contemp. | Int'l (UK) | Broad-
cast Radio | Ginger Online, Akamai, PSINet |
|
2 | Christian Pirate Radio | www.
mycpr.
com | 81,000 | Contemp. Christian | --- | Net-only | Real-
Broad-
cast Networks |
|
| 3 | KPIG-FM | www.
kpig.
com | 80,800 | Album Adult Altern. | Monterey Salinas Santa Cruz | Broad-
cast Radio | Activate.net, Magnitude Networks, Real-
Broadcast Networks |
|
| 4 | WGKX-FM | www.
kix106.
com | 77,500 | Country | Memphis | Broad-
cast Radio | Activate.net, Magnitude Networks, Real-
Broadcast Networks |
|
| 5 | Texas Rebel Radio -- the FAN | www.
texasrebel
radio.com | 70,900 | Album Adult Altern. | Austin | Broad-
cast Radio | Activate.net, Magnitude Networks, Real-
Broadcast Networks |
|
Top Five Based on Time Spent Tuning in
|
| Rank | Channel | URL | Hr | Min | Format | Mkt | Media category | Net svcs |
|
| 1 | KPLA-FM | www.
kpla.
com | 6 | 30 | Adult Contemp. | Colum-
bia, Mo. | Broad-
cast
Radio | Activate.net, Magnitude Networks, Real-
Broadcast Networks |
|
2 | KPLU-FM | www.
kplu.
com | 5 | 25 | Jazz | Seattle Tacoma | Broad-
cast
Radio | Activate.net, Magnitude Network |
|
| 3 | WWQM-FM | www.
q106.
com | 4 | 52 | Country | Madison | Broad-
cast
Radio | Activate.net, Magnitude Network |
|
| 4 | WGMS-FM | www.
wgms.
com | 4 | 41 | Classical | Wash-
ington, D.C. | Broad-
cast
Radio | Activate.net, Magnitude Networks |
|
| 5 | KBAC-FM | www.
kbac.
com | 4x | 35 | Album Adult Altern. | Santa Fe | Broad-
cast
Radio | Activate.net, Magnitude Networks |
|
| DATA: Arbitron's January, 2000, InfoStream ratings
|
|
MORE NUGGETS
The Mother Lode
Collected nuggets from Data Mine
|
