DATA NUGGET
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June 14, 2000
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Interactive TV: It's Baaaack!
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Few Americans may know what interactive TV is today. But in just a few years, the combination of Web-like connectivity with television programming on the boob tube will start taking off, according to Forrester Research Inc. Revenues from this new market are expected to rise from $570 million last year to $29 billion in 2004. In the early years, most revenues will come from subscriptions. Later, the bulk will come from advertising and e-commerce, as audiences grow accustomed to buying by remote control.
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| Revenues from interactive television
(in $ millions)
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| | Subscription | Ads | E-commerce | Total |
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| 1999 | 320 | 120 | 130 | 570 |
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| 2000 | 820 | 334 | 628 | 1782 |
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| 2001 | 1430 | 1160 | 1720 | 4310 |
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| 2002 | 1700 | 4100 | 3700 | 9500 |
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| 2003 | 2000 | 10200 | 6600 | 18800 |
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| 2004 | 2400 | 16600 | 10000 | 29000 |
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| DATA: Forrester Research
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