DATA NUGGET
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June 13, 2000
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Online Grocery Sales Will Skyrocket
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U.S. online grocery spending will soar in the next five years, but supermarkets needn't worry too much about dot-coms eating their lunch. Internet sales of groceries will grow to $8.8 billion in 2004 from less than $200 million in 1999 -- roughly doubling every year -- says researcher International Data Corp. But even after such phenomenal growth, in 2004 online sales will represent less than 2% of the total U.S. grocery market.
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| | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 |
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U.S. retail grocery sales
($ billions) | 463 | 476 | 490 | 505 | 519 | 534 |
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U.S. online grocery sales
($ billions) | 0.2 | 0.5 | 1.1 | 2.3 | 4.6 | 8.8 |
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| Online percent of total | .04 | .10 | .22 | .46 | .89 | 1.65 |
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| DATA: IDC
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