URL's 'R' Us
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Pity the poor technophobe. These days, they can't even read a magazine without being overwhelmed by URLs. Acording to a survey of the top 50 U.S. magazines by market researcher NPD Group, 70% of ads now include the familiar http://www sign. Here's the trend, and the latest data:
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| Percentage of magazine ads containing a URL:
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| September quarter of 1999 | 64% | 
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| December quarter of 1999 | 68% |

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| March quarter of 2000 | 70% | 
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Percentage of ads with URLs, first quarter of 2000:
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| PC Computing | 96% | 
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| PC Magazine | 96% |

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| PC Week | 95% | 
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| Business Week | 93% | 
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| Forbes | 93% |

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| Fortune | 89% | 
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| National Geographic | 88% | 
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| Car & Driver | 77% |

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| Martha Stewart Living | 74% | 
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| Seventeen | 69% |

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| Parents | 68% | 
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| Prevention | 64% |

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| National Enquirer | 55% | 
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| DATA: NPD Group
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