URL's 'R' Us
|
Pity the poor technophobe. These days, they can't even read a magazine without being overwhelmed by URLs. Acording to a survey of the top 50 U.S. magazines by market researcher NPD Group, 70% of ads now include the familiar http://www sign. Here's the trend, and the latest data:
|
|
| Percentage of magazine ads containing a URL:
|
| September quarter of 1999 | 64% |
|
| December quarter of 1999 | 68% |
|
| March quarter of 2000 | 70% |
|
Percentage of ads with URLs, first quarter of 2000:
|
| PC Computing | 96% |
|
| PC Magazine | 96% |
|
| PC Week | 95% |
|
| Business Week | 93% |
|
| Forbes | 93% |
|
| Fortune | 89% |
|
| National Geographic | 88% |
|
| Car & Driver | 77% |
|
| Martha Stewart Living | 74% |
|
| Seventeen | 69% |
|
| Parents | 68% |
|
| Prevention | 64% |
|
| National Enquirer | 55% |
|
| DATA: NPD Group
|
|
MORE NUGGETS
The Mother Lode
Collected nuggets from Data Mine
|
