BUSINESSWEEK ONLINE: E.BIZ

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DATA NUGGET
May 12, 2000


Trading Up

The popularity of online trading will soar over the next three years as more middle-class families take control of their own stock portfolios, according to Forrester Research. The market researcher expects deep-discounters to plateau and mid-tier firms like E*Trade and Schwab to thrive as customers demand a little more hand-holding. Forrester expects there will be 20.4 million accounts containing more than $3 trillion in assets in 2003.

Online trading accounts:

1999 5.4 million

2000 7.0 million

2001 9.2 million

2002 13.7 million

2003 20.4 million

DATA: Forrester Research

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