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BW E.BIZ: MOVERS & SHAKERS
BY SPENCER E. ANTE
April 12, 2000


Napster's Shawn Fanning: The Teen Who Woke Up Web Music

How the startup's co-founder emerged from a tough childhood to launch a Net revolution


Shawn Fanning: Co-founder of Napster


WEB POINTERS
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Napster


At the nondescript offices of Napster in San Mateo, Calif., I'm waiting to meet 19-year-old Shawn Fanning, its co-founder, for a lunchtime interview. Right now, Napster may be the hottest thing on the Internet. It's a startup named for the downloadable software program that lets users transform their PCs into servers to exchange MP3 music files. The software, developed by Fanning while he was a freshman at Boston's Northeastern University, has proved so powerful that the Recording Industry Association of America and 18 record companies are suing Napster for copyright infringement. By enabling individuals to tap into each other's personal song files, Napster has the potential to create the world's biggest bootleg record collection.

A few minutes later Fanning stumbles into the office wearing a dark long-sleeve T-shirt, tan khakis, and black leather shoes with a University of Michigan baseball cap that seems glued to his head. He speaks softly and would rather stare at his shoes than look you in the eye. "Sorry I'm late," he says. "I was up until 7 a.m. this morning working on the new version of Napster."

PERSONAL STRUGGLE. Most coverage of the Napster story has focused on the legal controversy and on the company that has been created to capitalize on Fanning's cult-like program. But behind the now familiar story of the whiz kid who drops out of college to found the Next Big Dot-Com lies a more complicated tale of personal heartbreak and struggle. If this sounds like the makings of a movie-of-the-week melodrama, that's because Fanning's real story nearly is. In fact, John Fanning -- Shawn's uncle and Napster's co-founder, chairman, and largest shareholder -- says he's trying to make a movie based on Shawn's life.

Back in Brockton, Mass., in 1980, the Fannings were a big clan stuffed into a three-bedroom house -- a family with eight children that, in the words of John Fanning, had "climbed back out of homelessness into poverty." At the time, John was 14 and his older sister, Colleen, was 17. One night, their older brother threw a party celebrating his high school graduation and hired a local band called MacBeth to play at the party. It was a smash. Some 3,000 people mobbed the house. John went around with a hat raising money to pay for the band and netting a couple of grand by the end of the night -- his first entrepreneurial experience. That same night, say the Fannings, Colleen hooked up with one of the musicians and wound up pregnant.

With her dad's support, Colleen kept the baby -- Shawn. But Shawn's biological father, who happened to be the son of one of the richest families in Massachusetts, bailed out. Colleen eventually ended up marrying an ex-Marine who drove a delivery truck for a local bakery. They had four more kids, and Colleen took care of them all while her husband worked. "Money was always a pretty big issue," Shawn says. "There was a lot of tension around that."

NET CHATTER. But luckily for Shawn, his uncle decided to look out for him and give him a shot at success. "I've always thought of him as being my little boy," says John. When it became clear that Shawn was a bright little kid with potential and a knack for sports, it only strengthened John's commitment. John rewarded A's in school at $100 a pop -- and Shawn racked up a bunch of them. During Shawn's sophomore year in high school, John gave him his first computer, an Apple Macintosh 512+, and Shawn took to it immediately. "I saw this as a way for him to work his way out of his situation," says John, and it was an alternative to Brockton's mean streets. To the Mac, John soon added an Internet connection and paid for a new phone line so Shawn could surf whenever he wanted. "He absorbed the stuff faster than anyone I've ever known," recalls John. Soon enough, Shawn found out about IRC, a Net chat application, and was gabbing away with kids from all over the world.

Meanwhile, Shawn's family life was taking a turn for the worse. Colleen and her husband had a falling out, and things got so bad that for a year Shawn and his siblings lived in a foster home. But John was always there to give him a boost. During the summers in high school, Shawn worked at John's company, NetGames, as an intern, where he ended up learning a lot about programming from kids who were studying computer science at Carnegie Mellon University. Still, his uncle's work ethic wasn't yet rubbing off on him: Shawn had trouble finishing projects and would often play video games instead of doing his work.

Although Shawn knew he wanted study computer science at Carnegie Mellon, it wasn't to be: CMU rejected him. But he did get into Northeastern in Boston, where he was bumped up to junior and senior level courses. Even so, he was bored and hated college.

NOT-SO-SECRET TEST. But he was fascinated by the Internet. Armed with a new $7,000 tricked-out notebook his uncle bought him, Shawn caught the MP3 bug from his roommates. He started downloading MP3 files and collecting them. He also was hanging around John's office instead of going to school, and he introduced John to MP3s. Concerned about Shawn's laziness, John let his nephew work on his own project: developing a music application for the Internet. That software turned out to be Napster, which Shawn conceived as a much better way than search engines to track down MP3 files.

For the first time, Shawn was focused, and he was working 16 hours a day. "I just couldn't have been happier," recalls John. "He had finally developed the work ethic to be successful on the Internet." When Shawn wanted to drop out to pursue the project, his uncle backed him, and Shawn worked furiously to finish the program, enlisting the aid of two other guys he met on IRC, Napster co-founder Sean Parker and programmer Jordan Ritter.

Shawn shipped the beta version of Napster on June 1, 1999. To test it, he gave the software to some 30 friends he met through the chat rooms -- on condition that they not tell anyone about the project. Of course, when they got their hands on the program, they couldn't resist spreading it. After a few days, Napster had been downloaded by 10,000 to 15,000 people. "We all knew from the beginning that this would be huge," says John.

Talking about Napster's future plans clearly jazzes Shawn. Since unleashing the program, the Napster snowball has continued to get bigger. Napster won't say how many times it has been downloaded, but estimates range in the hundreds of thousands to the millions. Network administrators at more than 130 universities have banned Napster.

"PRETTY STRANGE." And Napster's growth may accelerate further when the company links all its servers together later this year. In a typical session, a Napster server connects anywhere from 2,000 to 5,000 users. Right now, these servers work independently of one another: When you connect to one, you are only able to share songs with the 2,000 to 5,000 other users on that single computer. But "once we link our servers, it will be over in terms of the competition," predicts Fanning.

Of course, if music industry group RIAA wins its lawsuit and shuts down Napster, that could put a crimp in Fanning's grand plans. But even then, the Napster genie will be difficult to stuff back in the bottle. That's because plenty of other file-sharing programs like Gnutella and iMESH are flourishing on the Net. Shawn Fanning's legacy seems assured.

Still, Napster is trying to work out a deal with the record industry. The idea is that Napster would be the music industry's ultimate marketing vehicle. John Fanning puts forth the interesting argument that "Napster represents an opportunity for the record industry to monetize the activity because it's centralized." Pre-Napster, it was impossible to track the circulation of MP3 files because people would get them from any number of sources.

None of this would surprise Shawn Fanning. He has seen a lot in his short 19 years. Two years ago, for example, John tracked down Shawn's biological father and set up a meeting between Shawn and his dad in a small sandwich shop. They drove around and talked for a few hours. "It was pretty strange," says Shawn. Turns out that Shawn's dad runs a software company.

Ante covers the Internet for Business Week.

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