DATA NUGGET
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April 19, 2000
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Germans Are Racing Ahead in Euro E-Tailing
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Look out for Germany. Although behind other European countries in Internet penetration, Germans already lead other Europeans in per capita online spending, at about $331. And by 2005, they are expected to spend about $890. British consumers will be second among Europe's online spenders. But Internet-savvy Scandinavians will see their overall importance in Euro e-tailing decrease as other economies, particularly France, catch up.
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| Spending by country* (in billions of euros)
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| | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | CAGR
(99-05) |
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| Germany | 0.9 | 2.2 | 4.3 | 6.9 | 9.9 | 13.4 | 18.2 | 65% |
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| Austria | 0.0 | 0.1 | 0.2 | 0.3 | 0.5 | 0.7 | 1.1 | 75% |
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| Switzerland | 0.1 | 0.2 | 0.3 | 0.5 | 0.7 | 1.0 | 1.3 | 65% |
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| Britain | 0.9 | 2.4 | 4.7 | 7.4 | 10.4 | 13.6 | 17.3 | 65% |
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| Ireland | 0.0 | 0.0 | 0.1 | 0.1 | 0.2 | 0.3 | 0.4 | 71% |
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| Sweden | 0.3 | 0.6 | 0.9 | 1.4 | 1.8 | 2.3 | 2.8 | 45% |
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| Denmark | 0.1 | 0.2 | 0.4 | 0.6 | 0.9 | 1.1 | 1.4 | 61% |
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| Norway | 0.1 | 0.2 | 0.4 | 0.6 | 0.8 | 1.0 | 1.3 | 55% |
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| Finland | 0.1 | 0.2 | 0.3 | 0.4 | 0.6 | 0.8 | 1.1 | 61% |
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| Netherlands | 0.1 | 0.3 | 0.7 | 1.2 | 1.7 | 2.4 | 3.2 | 78% |
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| Belgium | 0.0 | 0.1 | 0.2 | 0.4 | 0.6 | 0.8 | 1.1 | 67% |
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| Luxembourg | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.1 | 63% |
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| France | 0.2 | 0.6 | 1.3 | 2.4 | 3.8 | 5.4 | 7.6 | 81% |
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| Italy | 0.1 | 0.2 | 0.5 | 1.1 | 1.8 | 2.7 | 4.2 | 100% |
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| Spain | 0.0 | 0.1 | 0.3 | 0.7 | 1.1 | 1.6 | 2.7 | 109% |
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DATA: Jupiter Communications
*March, 2000, *1 Dollar = 1.041 Euro
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