DATA NUGGET
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April 11, 2000
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The Spam Explosion
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If you think spam is bad now, just wait. Unsolicited e-mail is an industry about to explode, according to Forrester Research. Direct marketers are only beginning to understand how to use e-mail to lure potential buyers. By 2004, direct marketers will spend $4.8 billion, sending nearly 210 millions pieces of spam to unsuspecting inboxes around the world.
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| (in millions) | Direct marketing
e-mail volume | Direct marketing
e-mail expense |
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| 1999 | 3,484 | $156 |
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| 2000 | 16,883 | $643 |
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| 2001 | 47,547 | $1,291 |
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| 2002 | 88,549 | $2,326 |
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| 2003 | 152,390 | $3,758 |
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| 2004 | 209,950 | $4,770 |
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| DATA: Forrester Research
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