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DATA NUGGET
April 10, 2000


Will Sports Be a Home Run on the Web?

When America Online Inc. executive Ted Leonsis bought the Washington Capitals last year, one of the first things he did was spruce up the hockey team's Web site. Leonsis is probably onto something. Online sports sales are likely to take off, according to market researcher Jupiter Communications. And ticket and sporting goods will make up most of the $3 billion in online sports revenues in 2003. Here's a breakdown of the market:

Online sports market

(Sales in millions of dollars) 1999 2000 2001 2002 2003

Sporting goods 100 200 400 600 1,000

Apparel -- 100 100 300 500

Footwear -- -- 100 200 400

Ticketing 200 300 400 700 1,100

DATA: Jupiter Communications

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