DATA NUGGET
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April 5, 2000
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E-Commerce, Japanese Style
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Consumer Internet use in Japan is booming, thanks largely to a dramatic jump in demand for home PCs and Net-ready cell phones. PC sales last year rose by 85%, boosting the penetration rate to 28.5% of all Japanese homes. Meanwhile, more than 6 million people subscribe to mobile Internet services. According to IDC Japan, a division of market researcher International Data Corp., Japanese consumers will be making more purchases online.
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| Online consumer sales in Japan
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1998 | $0.5 billion |
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1999 | $1.8 billion |
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| 2000 | $4.5 billion |
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| 2001 | $8.9 billion |
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| 2002 | $13.5 billion |
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| 2003 | $16.8 billion |
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| DATA: IDC Japan
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The Mother Lode
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