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DATA NUGGET
April 3, 2000


Mother and Child Reunion

Forget B2B and B2C. According to Greenfield Online, moms are sparking a B2E -- babies-to-everyone -- craze. The market researcher recently surveyed 1,035 women with children less than 3 years old and found that the maternal urge to show off their offspring is driving serious Net usage.


Mothers surveyed who Percentage

Have Web sites devoted to a child 25%

Send pictures of their child via e-mail 59%

Use a digital camera to post photos of the kids 18%

Plan to buy a digital camera this year to put pictures on the Web 60%

Have film developed and put onto a floppy disk 20%

Have film developed and posted online 12%

DATA: Greenfield Online

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