DATA NUGGET
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April 3, 2000
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Mother and Child Reunion
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Forget B2B and B2C. According to Greenfield Online, moms are sparking a B2E -- babies-to-everyone -- craze. The market researcher recently surveyed 1,035 women with children less than 3 years old and found that the maternal urge to show off their offspring is driving serious Net usage.
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| Mothers surveyed who | Percentage |
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Have Web sites devoted to a child | 25% |
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| Send pictures of their child via e-mail | 59% |
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| Use a digital camera to post photos of the kids | 18% |
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| Plan to buy a digital camera this year to put pictures on the Web | 60% |
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| Have film developed and put onto a floppy disk | 20% |
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| Have film developed and posted online | 12% |
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| DATA: Greenfield Online
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The Mother Lode
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