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DATA MINE
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January 31, 2000
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Super Bowl Surf
More than 10 million U.S. adults watch television and surf the Net at the same time. And since the biggest number of multitaskers are sports fans, divided attention spans probably peak on Super Bowl weekend.
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| Types of TV programs watched while online | Percent of adults on the Net who watch TV while online |
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| Sports events | 24% |
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| Nighttime comedies | 13% |
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| News magazines/weekly news shows | 13% |
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| Dramas | 11% |
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| Evening/nightly news | 11% |
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DATA: CyberDialogue
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MORE NUGGETS
The Mother Lode
Collected nuggets from Data Mine
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