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DATA MINE Jan. 19, 2000 Security Concerns Keep Women from Shopping Online Concern about the safety of ordering online is the biggest stumbling block to more women shopping on the Net, according to a recent study from researcher Cyber Dialogue. Among the 24 million women on the Net who have not purchased online, 40% say they are concerned about the security of the information they give on sites. Nearly 90% of women online say that guaranteed transaction security persuades them make repeat visits to online shopping sites, vs. 81% of the men surveyed. And while 67% of women online say that privacy policies encourage them to return to shopping sites, only 52% of men said privacy policies would influence repeat shopping. What's being spent, who's doing the spending Amount spent by women who don't have security concerns $830 Amount spent by women who worry about security $459 Percentage of men who currently order online 43% Percentage of women 28% DATA: Cyber Dialogue's American Internet User Survey in October, 1999, of 1,000 Internet users and 1,000 nonusers. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					MORE NUGGETS The Mother Lode Collected nuggets from Data Mine