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DATA MINE Jan. 18, 2000 Lifestyles of the Online Shopper Just a bit curious about the lifestyles of the point-and-click shopper? Market researcher Scarborough Research of New York City conducted 85,000 interviews to discover some interesting stats: Three-quarters of e-shoppers have made purchases through direct mail and almost 20% purchased items from TV shopping shows Two-thirds of online shoppers have a college degree and hold white-collar jobs Over one-third have an annual income of more than $75,000 More than half have recently traveled outside the U.S., and more than a third are members of a frequent-flier program Three-quarters use ATMs regularly, and 64% use mobile phones In the past 30 days, one-third of online shoppers have eaten at fast-food restaurants 10 or more times In the past three months, 36% attended a movie three or more times Almost a quarter are members of health clubs, and 52% swim regularly DATA: Scarborough Research _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					MORE NUGGETS The Mother Lode Collected nuggets from Data Mine