BUSINESSWEEK ONLINE:   Business Week ebiz
DATA MINE Jan. 7, 2000 Shoppers Crowd the E-Malls the Day after Christmas Internet traffic on Dec. 26 rose 21.8%, paralleling brick-and-mortar stores as shoppers rushed to commerce sites in search of post-Christmas specials. Traffic had progressively dropped during the days leading up to Dec. 25, with Christmas Day showing the lowest point of online shopping since the first day of November. Dec. 12 marked the busiest day online during the holiday season, with 4.89 million people flocking to e-stores. Date Unique audience Daily percent change Dec. 19 4.29 million -- Dec. 20 3.92 million -8.6% Dec. 21 3.89 million -0.8% Dec. 22 3.52 million -9.5% Dec. 23 3.30 million -6.3% Dec. 24 3.04 million -7.9% Dec. 25 2.66 million -12.5% Dec. 26 3.24 million 21.8% Dec. 27 3.70 million 14.2% Dec. 28 3.89 million 5.1% Dec. 29 3.88 million -0.20% DATA: Nielsen//NetRatings Overnight Analysis _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					MORE NUGGETS The Mother Lode Collected nuggets from Data Mine