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DATA MINE Jan. 5, 2000

E-Buying for Bed and Bath and Beyond
The rush for gifts may have spiked online shopping during the holiday season, but Web devotees see beyond gifts when they shop for products, according to a recent study. Typical purchases by the two in five online consumers who bought products in the past year were not presents but items such as personal cosmetics and pet supplies.


Category Percent that purchase

Health care 73%

Health/beauty 65%

Food and supplies 58%

Groceries/household items 31%

Pharmaceuticals 29%

Pet supplies 25%

Gourmet food 23%

DATA: ActivMedia Research
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