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Cover Photographs by (clockwise from top) Rick Rappaport; Ann States/Saba; Mark Lawrence; David Mcglynn (hand); Andrew Popper (computer Mouse); Digital Illustration by Lisa Knouse Braiman/BW. EUROPEAN COVER Photograph by Andy Caufield/The Image Bank. ASIAN COVER Photograph by Michael O'Neill/Outline.


May 4, 1998




This Table of Contents represents all editions of Business Week with the above date, including International editions.

Hyperlinked entries are currently available at no charge. All other stories can be found by going to our search screen and using the Advanced Magazine Search. Note: Business Week subscribers have access to all past issues for free. Nonsubscribers may have to subscribe to see some articles.


COVER STORY
 The New Stock Traders
    COVER IMAGE: The New Stock Traders
    Bruce Ogilvie, 40, Irvine, Calif.
    Milt Taylor, 71, Naples, Fla.
    Sue Benac, 45, Atlanta
    Tushar Shah, 23, New York City
    Joseph Kast, 31, Salem, Ore.
    Kathleen Buyers & Ron Milton, Los Altos, Calif.
    Philip Davis, 31, Pensacola, Fla.
    How to Make the Net Your Broker
       TABLE: An Investing Web Site Sampler
    ONLINE ORIGINAL: E*trade: Down Now, but Better Times May Be Coming
 
INTERNATIONAL -- EUROPEAN COVER STORY
 Brazil's New Look (int'l edition)
    EUROPEAN COVER IMAGE: Brazil's New Look
    CHART: Brazilian Inflation Subsides...And Currency Reserves Rebound...
    CHART: Cardoso's Tough Policy
    Commentary: Brazil's Ship Comes In--Thanks to U.S. Bungling (int'l edition)
 
INTERNATIONAL -- ASIAN COVER STORY
 What Hit Hong Kong's Film Industry? (int'l edition)
    ASIAN COVER IMAGE: Pow! What Hit Hong Kong's Film Industry?
    TABLE: Slow Fade
    TABLE: Hong Kong vs. Hollywood
    Even Jackie Chan Can't Clean Up This Mess (int'l edition) (Extended)
 
SPECIAL REPORT
 E-Commerce: Good-Bye to Fixed Pricing?
    TABLE: Playing the Price Is Right
    TABLE: Diary of a Digital Sale
    A Cybershopper's Best Friend
       TABLE: Where the Bots Are
 
UP FRONT
 Talk Show
 Inside Microsoft: A Case of Daughter Dearest?
 Louisville's Pizza Sluggers
 Why Gay Jokes May Make Dresdner Glum
 A Victory for Teen Labor at McDonald's
 Bouquets for Chilean Wine
 Casio's G-Shock: The Watch to Watch
 The Cellular Cockpit?
 CHART: Mars vs. Venus
 Footnotes
 
EDITOR'S MEMO
 An Online Offer
 
READERS REPORT
 Don't Look for Scapegoats at Netscape
 Rifkin: The Proper Path for Biotechnology
 The Benefits of Calcium Channel Blockers
 Does the Money Supply Matter Much Anymore?
 In Defense of a Medical Journal
 
CORRECTIONS & CLARIFICATIONS
 ''Sara Lee: Playing with the recipe'' (The Corporation, Apr. 27)
 ''High school Greenspans'' (Economic Trends, Apr. 27)
 
BOOKS
 From Apple to Sour Grapes
    PHOTO: Cover, ''On the Firing Line''
 The Business Week Best-Seller List
 
LETTER FROM PARIS
 Paris' Boulevard De Triomphe
    MAP: Paris
 
TECHNOLOGY & YOU
 Can a Laptop Be Too Fast?
    TABLE: IBM's ThinkPad 600 Family
    PHOTO: IBM ThinkPad 600
 A Wide Screen for Tight Spots
 Help Desk
 Web Destinations
 
ECONOMIC VIEWPOINT
 The Euro Will Turn Europe into a Superpower
 
ECONOMIC TRENDS
 Danger: Fiscal Stimulus Ahead
    CHART: Surging State and Local Budget Surpluses
 Overtime vs. New Factories
 More Jobs on the Low End
    CHART: Job Markets Tighten Across the Board
 
BUSINESS OUTLOOK
 U.S.: In the First Quarter, El Nino Ruled
    CHART: Asia's Woes Rain on Exports' Parades
    CHART: Output Growth Falls Off Sharply
    CHART: The Banner Quarter for Homebuilders
 Russia: Undeterred by a Trade-Gap Drag
    CHART: The Trade Balance Is Falling into the Red
 
NEWS: ANALYSIS & COMMENTARY
 The Power to Raise Prices
    TABLE: The Heavy Hitters
    Alan Greenspan Meets Granny Smith
 Commentary: Mergers: Crack Down on Stupid Accounting Tricks
    TABLE: When the Plug Is Pulled on ''Pooling''
 BW/HARRIS POLL: Let Microsoft Be Microsoft
 Little Banks Are Sprouting in the Shadow of Giants
    CHART: A Comeback for Banking's Bantamweights
 Commentary: The Hidden Tax in Your Phone Bill
    CHART: Around and Around They Go...
 Canadians Feel a Frost at the Border
 Not So United at United These Days
    TABLE: Thinking Union
 California's Prop 226: A Shot in the Foot?
 Beyond Viagra
 
IN BUSINESS THIS WEEK
 Robert Bork: Laissez-Faire--Up to a Point
 A Bid for Mellon Bank May Get Nasty
 Seagram Un-Scotches a Deal
 China Slams a Door in Amway's Face
 DEC and Intel Bury the Hatchet
 Enron Retreats from California
 Et Cetera...
 Corrections Corp.'s Jail Conversion
    CHART: Corrections Corp. of America Stock Price
 
WASHINGTON OUTLOOK
 Look Who's Pushing Health-Care Reform Now
 Smoke and Politics
 
INTERNATIONAL BUSINESS
 ONLINE ORIGINAL: Malaysia: 'The Worst Is Yet to Come'
    Mahathir Speaks Out (int'l edition)
 Brazil: Sun, Samba--and a Healthy Economy?
    CHART: Brazilian Inflation Subsides...And Currency Reserves Rebound...
    CHART: Cardoso's Tough Policy
 Suddenly, Microsoft Is an Ugly American in Japan
    CHART: Microsoft's Onslaught
 
INTERNATIONAL OUTLOOK
 Russia: The Race That Could Launch Lebed
 Israeli Edge for Southern?
 A British Highflier Falters
 
SOCIAL ISSUES
 Brighter Lights for Big Cities
    CHART: Economies Are Expanding...As High-Tech Thrives...
    CHART: ...And Employment Grows...Relieving Poverty
    TABLE: City Snapshots
 
THE CORPORATION
 Can Kohler Keep It All in the Family?
    One Fat Share, One Fat Headache
 Computer Learning Centers: School for Scandal?
    CHART: CLC: Fast Ride, Fast Slide
 'Reloads': Stock Options That Keep on Giving
    TABLE: Why Executives Love Reloads
 
FINANCE
 When Your Fund Focuses on a Flop
    TABLE: Where Some Funds Are Concentrated
 Commentary: SEC Regulation That Doesn't Choke Innovation
 
INSIDE WALL STREET
 Internet Engines That Could Fail
    GRAPHIC: Murphy's Shorts
 Watching Sunrise for Golden Rays
    CHART: A Disappointment to the Street
 Tech Stocks That Are Plugged In
 
INFORMATION TECHNOLOGY
 How Motorola Lost Its Way
    CHART: As Market Share Has Eroded...Motorola's Profits Have Slid...
    TABLE: Motorola's History
    PHOTO: Paul V. and Joseph E. Galvin (1940)
    PHOTO: Motorola Envoy
    PHOTO: Motorola StarTac 6000
    TABLE: How Motorola Missed the Mark
 
BITS & BYTES
 What's Hot on the Coast? Web Raisings
 Mom-And-Pops Belly Up to the Net
    GRAPHIC: How Small Fry Use the Net
 One Apple Hothead Who's Good for the Barrel
 Virtual Robots for the Virtual World
 Bits & Bytes Contacts
 
GOVERNMENT
 Morning in America, 1998-Style
    TABLE: True Believers Then and Now
    Commentary: Is the GOP the Only Party of Business?
 
DEVELOPMENTS TO WATCH
 Coming Next Month: Better Weather Maps
 The Common Cold Coughs Up a Clue
 A Sharper Look for Those Tiny Screens
 Green Thumbs in Orbit
 Developments to Watch Contacts
 
MANAGEMENT
 A Talk with Ford's Alex Trotman
 
MARKETING
 Dilbert to the Rescue at Office Depot
    CHART: Another Best-Seller?
 
PERSONAL BUSINESS
 Financial Supermarkets Aren't So Super
    TABLE: Who Offers What
 Why Drugstore Chains Are in Good Health
    TABLE: Rx for Growth?
 Commentary: Don't Let Fear of Taxes Hold You Back
    TABLE: Symptoms of Bracketphobia
 Has Your Portfolio Gotten Top-Heavy?
    TABLE: Time to Shift Assets
 
BUSINESS WEEK INDEX
 Business Week Index
    CHART: Production Index
    HISTORICAL DATA: BW Index Back to 1992
 The Week Ahead
 
INVESTMENT FIGURES OF THE WEEK
 Investment Figures of the Week
    CHART: Mutual Fund Returns
    CHART: Stocks and Bonds
 
EDITORIALS
 Does America Have a Bubble Economy? No
 There's More Than One Party of Business
 
INTERNATIONAL -- SPOTLIGHT ON SINGAPORE
 Hunting for Talent Around the Globe...While Sweating Out the Asian Flu (int'l edition)
    MAP: Indonesia
 
INTERNATIONAL -- READERS REPORT
 Microsoft and Free Choice (int'l edition)
 The Problem with Letting the Markets Decide (int'l edition)
 
INTERNATIONAL -- EUROPEAN BUSINESS
 Unilever Finally Knows Where It's Going: East (int'l edition)
    TABLE: Unilever Cleans House
 The Woman Making over Belgium's Grande Dame (int'l edition)
 The Russian Whiz Kid Who Ran Too Fast (int'l edition)
    TABLE: An Entrepreneur's Marketing Whirl
 
INTERNATIONAL -- ASIAN BUSINESS
 Chinese Telecom Reform: Busy Signal? (int'l edition)
 For Sale: Big South Korean Company, Workers Chained to the Door (int'l edition)
 
INTERNATIONAL -- FINANCE
 Loud Cheers Abroad for Funds (int'l edition)
    TABLE: The Best Funds...
    TABLE: ...The Worst Funds
    TABLE: How the Biggest Funds Fared
 Invaders from the North (int'l edition)
    TABLE: Canadian Bankers' Global Push
 
INTERNATIONAL -- PERSONAL BUSINESS
 Asia: A Nice (Cheap) Place to Visit (int'l edition)
 A Buying Spree in Once-Pricey Seoul (int'l edition)
    Travel Tip (int'l edition)
 Golf: The Fairest of the Fairways (int'l edition)
    Travel Tip (int'l edition)
 Tracing a Royal Road in Rajasthan (int'l edition)
    Travel Tip (int'l edition)
 
INTERNATIONAL -- EDITORIALS
 Brazil's Next Step: Free Trade (int'l edition)



 
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