Recent
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Media & Marketing
The Rise of the Occasionally Daily Newspaper
Publishing three days a week saves on printing and distribution costs. But it may also make newspapers even less essential
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Food & Drink
POM's New Ads Stick it to FTC, Quoting Judge Out of Context
POM's new ads quote an “FTC Judge” describing the product as a “…Natural Fruit Product with Health Promoting Characteristics”
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Media & Marketing
Canceled TV Shows Get a Digital Afterlife
Netflix and DirecTV are snapping up programs the networks nixed, a strategy that could also appeal to YouTube, Apple, and Yahoo
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China
How the Deal for AMC Entertainment Furthers China's Culture Agenda
Buying the U.S. cinema chain can teach the Chinese entertainment industry how to operate movie theaters nationwide while boosting the nation's "soft power"
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Facebook
Why GM and Others Fail With Facebook Ads
General Motors' decision to stop buying Facebook ads confirms that converting Facebook "likes" to sales takes work that few companies have mastered
Read
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Media & Marketing
Canceled TV Shows Get a Digital Afterlife
Netflix and DirecTV are snapping up programs the networks nixed, a strategy that could also appeal to YouTube, Apple, and Yahoo
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Media & Marketing
For Cumulus Media, Huckabee Takes On Limbaugh
Reverend Mike Huckabee is coming for Rush Limbaugh's 20 million listeners—or at least that's why Cumulus CEO Lew Dickey hired him
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Media & Marketing
The Rise of the Occasionally Daily Newspaper
Publishing three days a week saves on printing and distribution costs. But it may also make newspapers even less essential
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Media & Marketing
Bubble U.: High Point University
What happens when you run a college like a growth business? North Carolina's High Point is finding out
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Manufacturing
Is Nike's Flyknit the Swoosh of the Future?
Its new running shoe is spun, not sewn, reducing materials, time, and labor
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Media & Marketing
Discovery's Oprah Problem
Discovery Communications bankrolled Oprah Winfrey's cable channel. So far OWN's losses may exceed $330 million
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Media & Marketing
Top Secret: Durex's Olympic Condoms
London organizers crack down on marketing by non-sponsors
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Media & Marketing
What Slowdown? The Mormons Are Building a Mega-Mall
The Church of Jesus Christ of Latter-day Saints is sprucing up downtown Salt Lake City with an extravagant shopping center
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Media & Marketing
Disney's New Channel for Preschoolers
The Disney Junior channel takes aim at Viacom's Nickelodeon networks
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Media & Marketing
KFC's Big Game of Chicken
The Yum! Brands franchise enjoys brisk expansion in such markets as China and Ghana, but its domestic franchisees are crying neglect
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Media & Marketing
Britain's Surprise Shopaholics: Nigerians
Visitors from the African oil giant outspend Americans in the U.K.
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Management
Kraft, Mondelēz, and the 'Art' of Rebranding
Kraft says its new Mondelēz moniker is a linguistic effort to inspire the idea of global confections. At least it's not Tfark
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Media & Marketing
Social Networking Takes Center Stage at P&G
A pioneer of traditional marketing uses the Web to lure customers
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Media & Marketing
There's More to Oreo Than Black and White
Kraft customizes its iconic cookie to satisfy emerging-market tastes
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Media & Marketing
Hasbro Board Games Go to the Movies
The company's Battleship and Candy Land are coming to the big screen
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Media & Marketing
'The Hunger Games' Is the New 'Lord of the Flies'
Teenagers fight to the death in a Lionsgate film that will get relentless publicity in malls, schools, and a special issue of 'People' magazine
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Media & Marketing
Disney Bets on 'The Avengers' After 'John Carter'
Calling in Earth's Mightiest Heroes to avenge the sci-fi epic's failure
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Media and Marketing
The Avengers' Supporting Cast: Business
Companies from Hasbro to Dr. Pepper look to cash in on Marvel's latest box office smash -
Sales & Marketing
Taking Music in Ads Beyond Jingles
Mophonics mentors new acts—then profits on ad rights to their songs
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Europe
Spanish Soccer's Economic Crisis
Local clubs face lower TV revenue and a possible player exodus
Shared
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Media & Marketing
Britain's Surprise Shopaholics: Nigerians
Visitors from the African oil giant outspend Americans in the U.K.
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Media & Marketing
Canceled TV Shows Get a Digital Afterlife
Netflix and DirecTV are snapping up programs the networks nixed, a strategy that could also appeal to YouTube, Apple, and Yahoo
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Media & Marketing
For Cumulus Media, Huckabee Takes On Limbaugh
Reverend Mike Huckabee is coming for Rush Limbaugh's 20 million listeners—or at least that's why Cumulus CEO Lew Dickey hired him
-
Media & Marketing
Hasbro Board Games Go to the Movies
The company's Battleship and Candy Land are coming to the big screen
-
Media & Marketing
The Rise of the Occasionally Daily Newspaper
Publishing three days a week saves on printing and distribution costs. But it may also make newspapers even less essential
-
Media & Marketing
Bubble U.: High Point University
What happens when you run a college like a growth business? North Carolina's High Point is finding out
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Media & Marketing
[Your Company Name Here]: The Latest in Free Stuff
A trade show for the folks who supply the many things for companies to slap their logo onto
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Manufacturing
Is Nike's Flyknit the Swoosh of the Future?
Its new running shoe is spun, not sewn, reducing materials, time, and labor
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Media & Marketing
How the Story of Trayvon Martin Went Viral
Data reveal dramatic spikes in the volume of clicked links relating to the teenager's killing -
Media & Marketing
Confirming Wall Street's Misgivings About Newspapers
Papers lost $7 of print advertising for every $1 they gained in digital, a new study says
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Media & Marketing
Mountain Dew Wants Some Street Cred
Long a Southern favorite, the PepsiCo soft drink seeks urban and Latino drinkers
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Media & Marketing
There's More to Oreo Than Black and White
Kraft customizes its iconic cookie to satisfy emerging-market tastes
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Entertainment
For Sports Networks, You Gotta Pay to Play
Rising team prices and competition up the cost of programming
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Health Care
Therapick: Online Profiles of Therapists
The L.A. startup tapes profiles to help you find the therapist of your dreams
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Food & Drink
POM's New Ads Stick it to FTC, Quoting Judge Out of Context
POM's new ads quote an “FTC Judge” describing the product as a “…Natural Fruit Product with Health Promoting Characteristics”
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Manufacturing
Will More Britons Buy Dishwashers?
Appliance and detergent makers tackle the U.K.'s low interest in dishwashers
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Telecommunications
Where Have Oprah Winfrey and Keith Olbermann Gone?
Their ratings are down as they've moved up the dial
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Media & Marketing
Top Secret: Durex's Olympic Condoms
London organizers crack down on marketing by non-sponsors
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Consumer Electronics
The DOJ's Publishing Lawsuit May Doom Digital Rights Management
The Justice Department suit against Apple and big publishers could make it easier for smaller booksellers to compete with Amazon
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Media & Marketing
Young Consumers Pinch Their Pennies
Millennials were supposed to give retailers a boost. Increasingly, they just don't have the bucks
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