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Recent
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Facebook
Facebook Scores a Victory Over FaveHook and Its Ilk
Soundalike cybersquatters lose in federal court -
Sports
How Brands Should Market Jason Collins
Advice for advertisers looking to capitalize on the first openly gay athlete in U.S. team sports -
Apps & Software
Yahoo!’s Weather: A Small Step in Mayer’s Bigger Direction
The search giant’s new app offers some clues about what kind of products CEO Marissa Mayer is looking to create -
Media & Marketing
How ‘Mother Jones’ Turned Itself Into an Online ‘Secret Tape’ Factory
The magazine that brought you the Romney “47 percent” video has become the go-to place for surreptitious recordings that embarrass politicos -
Media & Marketing
George Soros Isn't Dead, and Neither (He Hopes) Is J.C. Penney
Soros's 7.9 percent stake in Penney may breathe new life into the struggling retailer -
Media & Marketing
How Those Dove 'Real Beauty Sketch' Ads Went Viral
While Dove's "Campaign for Real Beauty" ads on YouTube have been viewed almost 28 million times, there are some critics -
Media & Marketing
NRA vs. Carnival Cruise Lines: Who Wins in a Marketing Faceoff?
A lesson for gun-control advocates from a marketer who assessed the NRA's branding alchemy -
Entertainment
Corporate Sponsorship Is a Broadway Hit
Money, money, money! Corporate benefactors are on the rise on the Great White Way -
Sports
The NFL Draft Green Room: Should Players Attend?
Many fans tune in to watch nervous athletes squirm as they wait for their name to be called -
Entertainment
Q&A: Director Dante Ariola Trades Car Ads for Colin Firth
The man behind several high-profile commercials enjoys his first feature film this weekend, Arthur Newman, starring Colin Firth and Emily Blunt -
Google
Google Routs AVG in Toolbar Scam Crackdown
With the Web thick with scams that hijack or "force-feed" ads to Internet users, the online display ad industry is fighting back -
Entertainment
Meet Vanilla Ice: Tattooed Handyman, Cable TV Star, Industry Bellwether
Vanilla Ice furthers his cable reality show empire, this time by "going Amish" -
Consumer Electronics
Here Comes Amazon's Kindle TV Set-Top Box
The e-commerce giant is looking to leverage its expanding video work -
Marketing
Pepsi to America: Thank You for Snacking
Frito-Lay celebrates Americans' taste for ever-bolder snack flavors with a "Do Us a Flavor" contest—and rising revenues -
Investing
Loews Creates 'Investment Hunter' Comic Book to Tout Its Stock
Lotta Value, private eye, explains a complicated story to ordinary investors
Read
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Entertainment
Meet Vanilla Ice: Tattooed Handyman, Cable TV Star, Industry Bellwether
Vanilla Ice furthers his cable reality show empire, this time by "going Amish" -
Media & Marketing
George Soros Isn't Dead, and Neither (He Hopes) Is J.C. Penney
Soros's 7.9 percent stake in Penney may breathe new life into the struggling retailer -
Media & Marketing
How Disney Bought Lucasfilm—and Its Plans for 'Star Wars'
At 68, George Lucas was thinking about leaving his galaxy far, far behind. Meanwhile, Robert Iger wanted to secure Disney's future -
Manufacturing
At Chobani, the Turkish King of Greek Yogurt
The founder and CEO of Chobani, Hamdi Ulukaya, came to America to learn English. Now he’s a billionaire -
Media & Marketing
Polaris Tries to Rev Up Indian Motorcycle's Run at Harley
The off-road vehicle maker hopes the Indian brand's pedigree will help it gain ground on Harley-Davidson -
Sports
How Brands Should Market Jason Collins
Advice for advertisers looking to capitalize on the first openly gay athlete in U.S. team sports -
Sports
Nike's Big Gay-Marketing Coup
The company has never been afraid to go on offense when others are playing it safe -
Media & Marketing
Rupert Murdoch, News Corp. Dodge Phone-Hacking Ruin
Two years ago, Murdoch was supposed to be finished. Instead, his News Corp. is stronger—and more valuable—than ever -
Media & Marketing
At Abercrombie & Fitch, Sex No Longer Sells
Fewer young shoppers are drawn by the retailer's risqué marketing -
Sports
ESPN: Everywhere Sports Profit Network
How did the Bristol-based sports channel become the world's most powerful media brand? It never forgot the fans -
Media & Marketing
At Procter & Gamble, the Innovation Well Runs Dry
The consumer giant pioneered disposable diapers, synthetic detergents, and fluoride toothpaste -
Marketing
Pepsi to America: Thank You for Snacking
Frito-Lay celebrates Americans' taste for ever-bolder snack flavors with a "Do Us a Flavor" contest—and rising revenues -
Media & Marketing
Bubble U.: High Point University
What happens when you run a college like a growth business? North Carolina's High Point is finding out -
Media & Marketing
L'Oréal Tailors New Cosmetics for China's Beauty Market
With products containing traditional herbal remedies, and even ones aimed at men, the French company woos Chinese customers -
Autos
Continuum Redesigns Audi's Car Dealership Experience
Drivers love Audis; it's the dealers they loathe. Enter Continuum, a design firm whose goal is a better shopping experience, not prettier products
Shared
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Media & Marketing
Rupert Murdoch, News Corp. Dodge Phone-Hacking Ruin
Two years ago, Murdoch was supposed to be finished. Instead, his News Corp. is stronger—and more valuable—than ever -
Media & Marketing
George Soros Isn't Dead, and Neither (He Hopes) Is J.C. Penney
Soros's 7.9 percent stake in Penney may breathe new life into the struggling retailer -
Marketing
Pepsi to America: Thank You for Snacking
Frito-Lay celebrates Americans' taste for ever-bolder snack flavors with a "Do Us a Flavor" contest—and rising revenues -
Media & Marketing
How Disney Bought Lucasfilm—and Its Plans for 'Star Wars'
At 68, George Lucas was thinking about leaving his galaxy far, far behind. Meanwhile, Robert Iger wanted to secure Disney's future -
Entertainment
Meet Vanilla Ice: Tattooed Handyman, Cable TV Star, Industry Bellwether
Vanilla Ice furthers his cable reality show empire, this time by "going Amish" -
Sports
Nike's Big Gay-Marketing Coup
The company has never been afraid to go on offense when others are playing it safe -
Manufacturing
At Chobani, the Turkish King of Greek Yogurt
The founder and CEO of Chobani, Hamdi Ulukaya, came to America to learn English. Now he’s a billionaire -
Media & Marketing
Maybe Diamonds Aren't Forever
Emeralds, sapphires, and rubies take off—with a little help from celebrities -
Media & Marketing
Polaris Tries to Rev Up Indian Motorcycle's Run at Harley
The off-road vehicle maker hopes the Indian brand's pedigree will help it gain ground on Harley-Davidson -
Sports
How Brands Should Market Jason Collins
Advice for advertisers looking to capitalize on the first openly gay athlete in U.S. team sports -
Media & Marketing
Netflix Adds Facebook Features to Its Video Service
To improve subscriber loyalty, Netflix makes viewing movies and TV shows more social -
Marketing
The Real Story Behind Bubba Watson's Hovercraft
After the video of the golfer's stunt on something more exciting than a golf cart, someone wanted 100 of the vehicles -
Food & Drink
What's in an Inch? Subway Comes Up Short
Some Subway Footlong sandwiches come up short by about an inch, a measurement that's more important than you might expect -
Media & Marketing
L'Oréal Tailors New Cosmetics for China's Beauty Market
With products containing traditional herbal remedies, and even ones aimed at men, the French company woos Chinese customers -
Media & Marketing
Alicia Keys Is BlackBerry’s New Creative Director
Continuing the trend of giving entertainers lofty titles for what is nothing more than an endorsement deal, Alicia Keys is BlackBerry’s new creative director
Discussed
-
Sports
Nike's Big Gay-Marketing Coup
The company has never been afraid to go on offense when others are playing it safe -
Media & Marketing
Rupert Murdoch, News Corp. Dodge Phone-Hacking Ruin
Two years ago, Murdoch was supposed to be finished. Instead, his News Corp. is stronger—and more valuable—than ever -
Media & Marketing
George Soros Isn't Dead, and Neither (He Hopes) Is J.C. Penney
Soros's 7.9 percent stake in Penney may breathe new life into the struggling retailer -
Entertainment
Meet Vanilla Ice: Tattooed Handyman, Cable TV Star, Industry Bellwether
Vanilla Ice furthers his cable reality show empire, this time by "going Amish" -
Marketing
Pepsi to America: Thank You for Snacking
Frito-Lay celebrates Americans' taste for ever-bolder snack flavors with a "Do Us a Flavor" contest—and rising revenues -
Media & Marketing
How Disney Bought Lucasfilm—and Its Plans for 'Star Wars'
At 68, George Lucas was thinking about leaving his galaxy far, far behind. Meanwhile, Robert Iger wanted to secure Disney's future -
Sports
How Brands Should Market Jason Collins
Advice for advertisers looking to capitalize on the first openly gay athlete in U.S. team sports -
Manufacturing
At Chobani, the Turkish King of Greek Yogurt
The founder and CEO of Chobani, Hamdi Ulukaya, came to America to learn English. Now he’s a billionaire -
Management
Wal-Mart Tries to Improve Its Battered Image
As Walmart faces an array of troubles, from employee schedules to corruption allegations, an executive outlines several changes -
Media & Marketing
Fox TV Network May Move to Cable as News Corp. Fights Aereo
To stop an upstart rebroadcaster, Fox might take its network to pay TV -
Media & Marketing
Dump Trump? Macy's Says No
A popular online petition calls on Macy's to drop Donald Trump products—just as the chain launches a Trump perfume line and an ad campaign in which he accosts Kris Kringle -
Media and Marketing
Pens for Women and Other Needlessly Gender-Specific Products
Potato chips—for men? Gender-specific marketing may work, though it sometimes seems unnecessary or, at worst, offensive -
Media & Marketing
McDonald's Pursuit of the Perfect French Fry
By shining a spotlight on the food chain, it risks exposing flaws
Feed
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