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Social Media
Poland Spring's Missed State of the Union Opportunity
Poland Spring came up dry when Senator Marco Rubio gave the bottled-water company a moment of social-media fame -
Sports
The Corporate Winners and Losers of Super Bowl XLVII
Mercedes and Nabisco scored, while CBS and BlackBerry fumbled -
Sports
Game On: Super Bowl Ads Are Already Playing Online
Companies forking out $4 million for 30-second spots are already previewing their commercials on the Internet -
Marketing
Most Viral Superbowl Ads of All Time
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Marketing
Reality TV Casts Main Street as Its New Star
Once considered too dull for television, small businesses are now routinely subjects of shows seeking drama from the mix of money, risk, and personality -
Profiles
Beyond Webvan: MyWebGrocer Turns Supermarkets Virtual
Buying diapers? Don't forget baby food. Supermarkets leery of Amazon and Wal-Mart are feeding a Vermont software business that handles online ordering and virtual promotions -
Marketing
Ten Marketing Rules From Super Bowl Ads
Most small companies don't run campaigns on TV, let alone during the big game. They should still tune in to learn from the best -
Media & Marketing
Sales Moves Beyond Face-to-Face Deals, Onto the Web
Thanks to the expansion of online sales resources, the costs of sales are falling—and the ranks of salespeople rising -
Marketing
The Business Behind the SeaWorld IPO
Blackstone plans to take SeaWorld public -
Management
Bill Ackman's Crusade to Crush Herbalife
Why is Bill Ackman, of all investors, waging a ferocious battle against Herbalife, a maker of weight-loss and nutrition products? -
Marketing
These Christmas Trees Have Frequent Flier Miles
Some Christmas tree growers are using mail-order sales to reach customers across the U.S. -
Marketing
Macy's Holiday Gift to Shoppers: Staying Open 48 Hours Straight
The No. 2 U.S. department store chain is pushing last-minute holiday shopping to a new extreme -
Media & Marketing
Can Spanx Stores Fit Into America's Malls?
Founder Sara Blakely, like Martha Stewart, is making herself the face of the brand -
Profiles
Selling Peace of Mind to Sell More Used Stuff
A boomlet of so-called re-commerce sites is making used goods more attractive for buyers and sellers -
Marketing
The Branding of Black Friday
America's retail holiday owes its place in our culture to marketing and spin
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