CONTENTS
1: Broadly Shared Prosperity PAST
2: Looking Back to Look Ahead
3: Plugged In
4: "A People's College" PRESENT
5: The Golden Age
6: The Age of Anxiety
7: The Computer Paradox FUTURE
8: Forward to the Future
9: The Secret: No Bosses
10: Alan Greenspan, Optimist at the Top
11: Dream Catchers
12: Making It Simple
13: The Balance of Trade
14: Imports: The Consumer's Friend
15: Prospering Together
16: The End of Work?
17: What's to Be Done
Notes
Selected Bibliography
Acknowledgments
Index
Prosperity
The Coming Twenty-Year Boom and What It Means to You
By Bob Davis and David Wessel
Times Business/Random House
(C) 1998 Bob Davis and David Wessel
All rights reserved.
ISBN: 0-8129-2819-9
CHAPTER ONE
Broadly Shared Prosperity
Why the middle class will do better in the decades ahead.
Sometimes a careful observer can see something big happening in the
economy before it shows up in the official statistics. This is one of
those times. The seeds of prosperity are sprouting. The next ten to
twenty years will see the flowering of an era of broadly shared
prosperity for the American middle class, a contrast to the economic
disappointments of the past twenty-five years.
What makes us so sure?
We are newspaper reporters, and this is a book of reporting. We see
technology, education, and globalization already shaping our economic
future for the better. We have been to factories in Milwaukee, Wisconsin,
and offices in Columbus, Ohio, to see workers benefiting as their
efficiency improves. We have been to Greenville, South Carolina, and
Bangalore, India, to see the gains, and the pains, of international
trade. We have been to a community college in Cleveland to see education
equipping people for technology-driven jobs, and to the U.S. Army's Fort
Knox to see technology simplifying computer-powered tanks so that average
high school graduates can use them. We have looked into the past in
Newton, Iowa, where Maytag Corporation makes washing machines; examined
the present through the eyes of middle-class families in Chattanooga,
Tennessee, and explored the future of technology in Silicon Valley and
Boston.
Not so long ago, the prognosis for the American middle class seemed
bleak. According to popular wisdom, repeated in the press and by
politicians, factory workers and middle managers would be downsized out
of their middle-class jobs and relegated to flipping burgers at
McDonald's or cleaning toilets as outsourced janitors. The top
tier--investment bankers, corporate lawyers, heart surgeons, and software
geniuses--would enjoy the bounty of the American economy, and everyone
else would scrape and claw for what was left over. That isn't going to
be America's future. The future is to be welcomed, not feared. Government
numbers don't fully show it yet, but the economy is beginning to deliver
a better life for middle-class Americans.
Randy Kohrs gives reason to hope. After the video store he had been
managing in Cedar Rapids, Iowa, shut in June 1991, he was jobless--again.
With only a high school diploma, the 37-year-old Kohrs couldn't find work
that paid more than minimum wage, much less a job that offered his family
health insurance. He remembers pondering his life insurance policy and
thinking, "If I died, all the bills would be paid."
His wife pushed him to check out classes at the local community
college. Three years later, he graduated with a degree in respiratory
therapy and quickly landed a job at an Iowa City hospital. The job paid
twice what his old job had, and came with health insurance. He now has a
new car, a new three-bedroom mobile home, and enough money to celebrate
his son's twenty-first birthday with a trip to Las Vegas.
Teresa Wooten also shows the opportunities of the coming era. When she
was growing up in the dreary milltown of Clinton, South Carolina, she
figured the best she could hope for was to be a secretary. For years, she
worked at one of the clothing factories that dot South Carolina's
Piedmont Mountain region, until the factory started downsizing and
threatening to move to Mexico. Teresa didn't become a poster image for
those who demonize foreign trade and globalization. The 37-year-old
Wooten now supervises brake installers at a German-owned factory that
makes BMW Z3 roadsters or customers in the United States and abroad--a
tangible reminder that Americans prosper as our economy becomes more
international. Wooten makes around $40,000 a year, drives a BMW model
328, and has started saving for retirement and her teenager's education.
The American middle class has been squeezed since 1973, a watershed
that divides the years after World War II into two economic epochs. In
the Golden Age, which stretched from 1950 to 1973, the incomes of
husbands and wives living at the middle of the middle class doubled,
after the effects of inflation are eliminated. In the Age of Anxiety,
which stretched from 1973 through 1996, their incomes grew only 15%.
In other words, the income of the typical American married couple rose
as much, in percentage terms, in the first three years of Lyndon
Johnson's presidency as in twenty years of Presidents Ford, Carter,
Reagan, Bush, and Clinton.
The new American pessimists say that the 60 million or so families in
the American middle class don't appreciate how good their lives are, and
should accept the painfully slow economic progress of the past ten or
twenty years. A spate of books with such baleful titles as America: Who
Stole the Dream?, The End of Affluence, and The Good Life and Its
Discontents delivered a message to Americans that the economy's best days
are over and they should stop whining about it. "We cannot, or at least
should not, blame ourselves for the impermanence of a Golden Age. We have
to get over it," British-born journalist Michael Elliott writes, in one
of the cheerier books on America's economy, The Day Before Yesterday:
Reconsidering America's Past, Rediscovering the Present.
Elliott and his ilk are wrong. The three big forces of future
prosperity--technology, education, and globalization--will make the next
twenty years better for American middle-class families. Here's why:
x
* The pace of economic progress will quicken. The $2 trillion invested in
computer and communications technology since 1973 will finally produce
faster economic growth and more rapidly rising living standards. For the
past twenty years, American businesses and workers have stumbled as they
tried to use successive generations of computers to improve efficiency;
in the next two decades, they will master the new networked computers and
unleash a surge in productivity.
x
* This new prosperity will be widely shared, helping millions of
Americans who thus far have been pushed to the sidelines in the high-tech
economy. The forces that have widened the chasm between more educated and
less educated workers will be reversed. Community colleges, the
unheralded aid stations of American education, will help millions move
from $7-an-hour jobs to $17-an-hour jobs. And technology will become
easier to use, opening to many more Americans jobs now reserved for
educated elites.
x
* Globalization, seen as a threat to middle-class prosperity by many
workers and by politicians as different as Richard Gephardt and Pat
Buchanan, will prove to be a boon. The pain caused when imports put
Americans out of work will be offset by bigger gains from trade. New and
better jobs will be created by U.S. companies that export to developing
countries that were once too poor to buy anything made in America, and by
foreign companies that build plants and offices in the United States.
American consumers will benefit from cheaper and better imported goods.
The United States will prosper alongside India and China as their huge
populations climb into the ranks of global middle-class consumers.
Middle class is an elastic concept in American discourse. It is used
to describe everyone who earns more than a McDonald's cashier but less
than Microsofts Bill Gates. In Washington, middle class seems to describe
everyone who makes as much as a congressman, even though the current
$136,700 salary puts a Representative's family among the best-paid 5% of
Americans. Statistically, the typical middle-class American family is a
married couple living at the median income--$49,700 in 1996. Half of all
American couples have higher incomes, and half live below the median.
This book primarily focuses on the future of American families whose
incomes are between $35,000 and $75,000 a year--roughly, four of every
ten families. This book isn't about the poor or the rich, but about the
bulk of Americans who live in between.
We have in mind people like Jim and Ann Marie Blentlinger, a
hardworking, churchgoing young couple in Chattanooga, Tennessee. Jim and
Ann Marie have two children, two jobs, two cars, two televisions, and a
three-bedroom house. Jim, a graduate of the local community college, has
had four jobs in three years, and is now using a computer to design the
interiors of buildings for a local engineering firm. Ann Marie is a
public-school teacher, though she sometimes thinks she would rather be
staying home with her kids. Working two jobs, Jim and Ann Marie wonder
why they aren't living twice as well as couples were a generation ago,
when only the husband brought home a paycheck. They wonder why other
young Chattanoogans living in mountaintop houses overlooking the city are
doing so much better. They quietly hope that Ann Marie's parents will be
willing to help them with their mounting bills.
Despite their worries, people like the Blentlingers and their children
will be winners in the economy of the next twenty years as technology,
education, and globalization combine to improve their income and standard
of living. We concentrate on married couples like the Blentlingers
because they still represent the dominant, even if shrinking, share of
the American population. The Census Bureau says 56% of all Americans over
18 are now living with their spouses, and 69% of children under 18 are
living with both parents. We also focus on married couples because if the
American economy can't deliver a rising standard of living for them, it
won't do so for the single mom, the young man who can't read, or the
child who is trapped in the violence and despair of an inner city. A
rising standard of living for the middle class won't eliminate drugs,
crime, fear, rotting inner cities, or children mired in poverty. This book
isn't about those problems, as severe as they are. But America will have
neither the will nor the wallet to eradicate social blight unless its
middle class lives better.
In this book, we try to unravel a number of mysteries, especially why
living standards have grown so slowly during an era of revolutionary
technological change. We have looked at the past to see what we could
learn about the future. A century ago, electricity was 'America's great
technological hope. Enthusiasts predicted electricity would revolutionize
factories and homes, and would lift the living standards of everyone.
Eventually, it did just that, but it took decades longer than experts
predicted. Technology changes at dizzying speeds, but people and
organizations don't--a lesson that is relevant to today's computer
industry.
Dusty factory records at Maytag Corporation, and interviews with
veterans of Maytag's first decades as a washing-machine maker tell the
story. For years, manufacturers built factories that now seem laughably
inefficient. Machine tools were powered by leather belts connected to a
central shaft that ran the length of a factory ceiling. To turn on a
single machine, a foreman literally had to turn on an entire factory. By
1900, engineers had invented a better way: equipping machine tools with
small electric motors. Workers could proceed at their own pace, and
energy was conserved. But it took until 1925--decades after the birth of
electric technology--before Maytag and many other manufacturers
understood how best to use the new power source and reorganized their
workplaces. "it all takes time to change people's ideas and attitudes,"
says Thomas Smith, Maytag's former chief of research and development, who
started work at Maytag in 1926.
The same goes for computers. In the mid-1970s, industry analysts
predicted that the personal computer would soon lead to paperless offices
and robotic workplaces. Billions of dollars were invested in making those
visions come true--and billions were wasted. Just as with electric
technology, managers needed decades to learn how best to use computer
technology and reorganize workplaces for efficient production.
This frustrating period of education is nearing completion. Companies
are learning how to use technology not simply to automate old ways of
doing business, but to find new ways that make their workers more
productive. In Atlanta, insurance broker Mark Swank taps into a global
computer network to find information gathered by thousands of other
brokers who work for the insurance firm of Johnson & Higgins. Using the
network, Swank queries brokers around the world and digs into reports
once hoarded by the firm's New York headquarters. When Swank was drafting
a proposal to restructure insurance for the international operations of
bottler Coca-Cola Enterprises Inc., the best advice came, via computer,
from a broker in France--someone Swank had never met.
Figuring out how to use computers more wisely will help boost
productivity and living standards, but that isn't the only reason to be
optimistic. Figuring out how to use people more wisely will contribute
as well. Beneath all the management fads and buzzwords that are so easy
to ridicule, successful American businesses and workers are changing the
organization of the workplace--and improving efficiency in the process.
Miller Brewing Company's brewery in Trenton, Ohio, a small town in
southern Ohio's factory belt, makes 50% more beer per worker than
Miller's next most productive brewery, which has essentially the same
equipment. The trick--easier to describe than to achieve--is to rely
heavily on teams of well-trained workers to run the brewery without
supervisors constantly looking over their shoulders. This is more than
the latest management fad; this reorganization of the workplace is a
major avenue to faster growth in productivity.
Productivity--the goods and services produced from each hour's
work--is crucial to improving the lot of the middle class. Increasing
productivity means making more stuff for less effort. Growth in
productivity is the reason we have more and better things than our
grandparents did. Disappointing growth in productivity is a major reason
the middle class has fared so poorly over the past quarter-century. And
faster growth in productivity is a big reason the middle class will do
better. "Productivity isn't everything, but in the long run, it's almost
everything," economist Paul Krugman of the Massachusetts Institute of
Technology has said. "To a pretty close approximation, the rate of growth
of our living standard equals the rate of growth of our domestic
productivity. Period."
From World War II to 1973, productivity grew at a brisk 2.7% a year,
doubling living standards in twenty-five years. But, for reasons that
remain unclear, productivity has grown by only 1.0% a year since 1973; at
that rate, it will take nearly 70 years to double living standards.
These days, productivity has a bad reputation. Corporate executives
boast of "productivity gains" when they fire people, battle unions, and
downsize. But, for the economy as a whole, a gain in productivity is
terrific news. Improved productivity may reduce employment at a
particular company, but it boosts employment and living standards
economy-wide. Unemployment was much lower in the 1950s and 1960s, when
productivity was rising faster than at any other time in the post-World
War II years.
Agriculture is a good example of how greater productivity benefits
America overall, despite the pain and dislocation that can accompany it.
In 1800, it took an American farmer 344 hours to produce 100 bushels of
corn. A century later, it took 147 hours. By 1980, it took only three
hours of work. Richer land was farmed, better machinery was used, and
labor-saving techniques were adopted. Fewer workers were needed to feed a
larger population. The percentage of Americans working on farms, which
was about 75% of the labor force in 1800 and about 40% in 1900, has
fallen to less than 3% today.
This transformation staggered farmers from the 1880s through the Great
Depression. Many could no longer make a living cultivating the land their
parents had left them. Many didn't live as well as they once had. Many
were forced to sell their homesteads, move to the city, and take up dirty
and dangerous factory work. "There is something radically wrong," a
leading farm journal's editor wrote in the 1890s, an era when the pace of
change was as frightening as it is today. "There is a screw loose.
Manufacturing enterprises never made more money and were in a more
flourishing condition, and yet agriculture languishes."
Collectively, today's Americans are better off. We have food to spare,
which we trade with other nations to get VCRs and oil. With fewer people
on farms, we have freed workers to do things unimagined by our
nineteenth-century ancestors, from etching semiconductors to teaching
toddlers in nursery schools. We consume as many or more calories and as
much protein as Americans did in 1900, yet we spend far less time working
to buy food. We would have more farm jobs if we turned back the clock and
undid two centuries of improved farm productivity. But few of us would
choose living conditions circa 1800 over today's.
The same logic applies to manufacturing. In 1950, an average factory
worker turned out $19 worth of goods, measured in today's dollars, for
each hour on the job. In 1996, an average hour's factory work produced
$61 worth of goods. This threefold increase in productivity has made
possible higher wages, better health benefits, bigger profits, and higher
stock prices. Had productivity remained at 1950 levels, we might have
three times as many factory jobs as we do today, but, for three times as
much work, we wouldn't have one more thing to consume or sell. It would
be as if every worker in every U.S. factory worked three shifts instead
of one, but didn't produce any more goods and didn't take home any more
money.
When economy-wide productivity rises, wages rise too. Sometimes, it
takes a while for wages to catch up with productivity gains, but they do
eventually. All workers benefit, even those whose individual productivity
hasn't improved. Think about barbers. A barber cuts, perhaps, three heads
of hair an hour--no more than a barber did in 1898. Barbers'
productivity hasn't increased at all, but their wages have increased.
Why? If barbers were still being paid what they were paid in 1898, no one
would work as a barber. People will stay in the haircutting trade only if
they make roughly as much as they would make in some other job. So, as
the overall level of wages in the economy rises, barbers' wages rise,
too.
We expect productivity to grow at least a half-percentage point faster
over the next two decades than the approximate annual increase of 1% a
year during the past two decades. That rate of growth will lift the
living standards of American families across the board. What will push
productivity into high gear? Computer technology, the reorganization of
work, and the improved education of workers will, as we elaborate later
in this book. A half-percentage gain won't return the United States to
the pace of productivity gains in the Golden Age, but it would be the
biggest economic story in a generation. It would make a huge difference.
Here's one way to look at it. If the economy chugs along as it has
been doing, with 1% annual growth in productivity, the income of the
typical married couple would grow from around $49,700 in 1996 to around
$60,650 in 2016. Add another half-percentage point of productivity
growth, and the couple would make an additional $6,000 in 2016. That's
$6,000 more--measured in today's dollars so that the comparisons aren't
distorted by inflation--for every American family without a minute's more
work. To middle-class families, $6,000 a year is eight months' worth of
mortgage payments on the typical newly purchased single-family home.
Or think, as many Americans do, about the prospects that Social
Security will go bust when the baby boomers start retiring. If
productivity and wages grow a half-percentage point faster than Social
Security's experts have assumed, the fifty-year price tag for fixing
Social Security will be cut by more than a third--without any change in
tax rates, benefit formulas, or the retirement age.
"Yes," comes the frequent rejoinder to promises about faster economic
growth, "but Alan Greenspan and other officials at the inflation-obsessed
Federal Reserve will never let the economy grow that fast." Not so. The
Fed will welcome and nourish a productivity-led growth spurt.
To a degree unappreciated by the public, the Fed's powerful chairman
is convinced that productivity will quicken in the years ahead. Although
Greenspan's every comment on the current state of the economy is
scrutinized for clues to the next jiggle in interest rates, his emphatic
optimism about the future of the U.S. economy gets less attention than it
deserves. Greenspan is scanning the horizon for hints of inflation, but
he is looking almost as intently for the rise in productivity trends that
he forecasts with increasing confidence.
Faster productivity growth by itself would be a big boost to the
middle class. But we see another development that will have equally
profound consequences: a narrowing of the gap between well-heeled
Americans and those in the middle of the middle class.
The wage gap between the top earners and the rest of America's workers
has grown steadily wider since the 1970s. Some predict it will get wider
still, and a small platoon of workers with choice jobs will retreat into
guarded, gated communities while the rest of America stagnates. In that
view, the middle class will wither. But we expect a far different and
better outcome as the supply of educated workers increases and the
appetite of employers for ever-more-skilled workers diminishes. The
widening income inequality that has distinguished the past twenty years
comes in many forms and has many causes. Divorce and unwed motherhood
have created a growing number of single-parent, single-paycheck families
at the bottom of the economy Marriages of well-paid professional men and
well-paid professional women have created a growing number of well-off
families at the top. A new willingness to pay extraordinary salaries to
superstars--in music, sports, television, investment banking, law,
medicine--has created a small but highly visible super-rich elite.
Ultimately, though, most Americans live on their paychecks, and the
root of discomforting inequality can be found in wage disparities. Among
the most important factors driving inequality has been employers' growing
demand for educated workers, at a time when there is a glut of unskilled
workers. That drives up the wages of the educated, and drives down the
wages of the less educated.
This won't persist. Now that wages for workers with a college
education have risen far above those of workers who finish only high
school, more Americans are deciding to go to college--and many others are
going to community colleges. The two-year schools often are derided as
destinations for people not smart enough, motivated enough, or rich
enough to go to four-year colleges. That's an outdated image. The nation's
1,100 community colleges have evolved into institutions that
successfully give workers the skills that employers need.
Sue LaPorati was 24 years old, divorced, raising two preschool
children, and working in a checkout line of a Cleveland supermarket when
her union threatened to call a strike. "I went home that night and said,
`This is ridiculous. I can't survive like this.' Like Mom always told
me: I should go to college." The union didn't strike, but in the fall of
1988 she enrolled anyway at Cuyahoga Community College, known locally as
Tri-C. Living on a $6-an-hour part-time job at the supermarket,
child-support payments, and food stamps, LaPorati spent six years as a
part-time student, shored up along the way by a Tri-C program for
"displaced homemakers"--women who are divorced, widowed, or separated.
LaPorati tapped the program for books, and got federal grants to cover
most of her tuition. Her children went to a federally funded Head Start
preschool, and often spent weekends with their father while she worked at
the supermarket. At Tri-C, LaPorati stumbled into an introductory
computer course and was hooked. She completed an associate degree in
computer studies in 1994, and two years later finished a bachelor's
degree in business at a local private college. Even before graduating
from Tri-C, she got a part-time computer job at Allied Signal
Corporation. She now works there full-time, monitoring on her desktop
computer the prices her company charges for its truck brakes. She earns
$30,000 a year. "I'm not complaining," she says with more than a little
understatement. "Tri-C was a very good stepping stone for me."
Community colleges will help increase the pool of well-trained workers
over the next decade, by offering graduates a way to prosper and by
easing the shortage of trained workers that has pushed their wages far
above those of high school graduates. Education promotes equality by
increasing the supply of the most desired workers. College and high
school graduates alike will enjoy rising wages; improving productivity
will see to that. But wages of high school graduates will rise more
rapidly than wages of their college-educated counterparts because
employers won't have to pay quite as much of a premium for education as
they do today The wage gap will narrow, and prosperity will be more
widely shared.
Think of two teams of mountain climbers scaling a peak. The first
team, already high up on the mountain, represents college-educated
workers. The second team, stumbling at the base of the mountain,
represents workers with high school diplomas. In the era of broadly
shared prosperity, the college team will continue to climb higher, but
the high school trekkers will finally head upward too, and will reduce
the distance between them and their college-educated peers.
Another reason to expect a narrower wage gap is that the appetite of
employers for highly skilled workers won't continue to grow as
voraciously as it has in recent years. For the past quarter-century,
computers have undermined the wages of low-skilled workers and enhanced
the wages of those who can master the machines. Technology has led
employers to demand better-trained workers who are agile at solving
problems. Americans who use computers at work earn close to 20% more than
those who don't, according to an influential analysis by Princeton
University labor economist Alan Krueger.
But computers also have the potential to make less skilled workers
more productive and more desirable. That's happening already. Grocery
clerks once had to be able to add and subtract in their heads. Later,
they had to have nimble fingers to punch the cash register keys. With
modern scanners, they simply have to position bar codes on packages over a
red laser light.
Today, much of the push to simplify technology comes from those
working with the handicapped and from the military, whose machinery must
be designed so that it can be used by ordinary young Americans.
Simplified technologies designed for these special users then spread
throughout the economy. Text scanners, for instance, were created so that
books could be entered into computer databanks and read to the blind;
now, they make it possible for people who can't type to enter data into a
computer. Voice-recognition technology was designed, in part, as a way for
those without the use of their hands or eyes to run computers; by
eliminating the keyboard, the technology will make computers easier for
others to use, too. Army tank designers are pioneering ways to simplify
software so high school graduates can operate increasingly sophisticated
computer-controlled devices; civilian computer designers are sure to
catch on soon.
Faster economic growth in the 1990s offers tantalizing evidence that
growth itself will help reduce inequality, even though it didn't do so
during the 1980s. To the rule that economic expansions boost wages and
job prospects for the worst-paid Americans, and foster equality, the
1980s may have been an unhappy exception.
In Davidson Plyforms Inc.'s cavernous factory in a modern industrial
park on the outskirts of Grand Rapids, Michigan, a hearty economy and a
very low unemployment rate are paying off for men and women with few
skills. With high-powered vacuums sucking up the sawdust, woodworkers,
many of them Hispanic, feed sheets of plywood veneer into presses, and
shape the plywood into chair seats for office furniture. In 1995,
Davidson lost a remarkable 43% of its workers to turnover, mostly because
workers found it so easy to get jobs elsewhere. Turnover in a factory is
expensive; recruiting and screening applicants is costly, and new workers
don't work as efficiently as experienced ones.
With business booming among Grand Rapids manufacturers and with fierce
competition for workers, Davidson raised the $7-per-hour starting wage to
$8 an hour in the summer of 1997, and improved the company's
performance-bonus plan. Just as important, it stepped up its effort to
groom supervisors and "leadmen" from the production ranks, and it
methodically improved worker training--steps that will brighten the
future earnings prospects for the company's low-wage workers. If
sustained, this recipe--robust economic growth, a low unemployment rate,
higher wages for the worst paid, more training for the least
skilled-holds enormous promise for workers who have been left behind for
the past twenty-five years.
Along with technology and education, a third big factor affects the
well-being of the American middle class: globalization. Foreign trade is
blamed for everything that has gone wrong for the U.S. economy over the
past quarter-century, especially for destroying jobs in American
factories. Trade often is accused of widening the gap between the wages
of those at the top and those at the bottom, but technology has done far
more than trade to worsen wage inequality. Overall, the United States
greatly benefits from global trade and investment, which bring Americans
jobs, better and cheaper goods, and a higher standard of living than they
otherwise would enjoy.
If any place in the United States should be complaining about
globalization, it would seem to be Greenville, South Carolina, a
long-time garment and textile center, in a state where imports have
eliminated about one-third of apparel jobs since 1986. But Greenville
is prospering precisely because of the growth of the global economy. Tiny
South Carolina attracts as much foreign investment as all of the giant
nation of India does, and much of that investment ends up in Greenville
and nearby Spartanburg. German, Japanese, and Swiss-owned factories are
now welcome in an area once known for its hostility toward outsiders. To
meet the foreign firms' exacting demands, local suppliers are increasing
productivity and expanding exports. As a result, wages have risen
throughout the region. At Spartanburg Steel Products Inc., a local firm
that stamps out auto body parts for BMW and Toyota, workers get
productivity bonuses averaging about $1 an hour, on top of the
$11-an-hour base pay, when they exceed production and quality standards.
Americans who fear international trade look at places like Bangalore,
a burgeoning center for software programming in southern India, and fret
that the low wages paid to programmers there will undercut wages paid in
America. Some American programmers will surely lose out to competition
from Bangalore, but the threat of low-wage foreign competition is greatly
overstated. American wages and technological panache lure the best of
Bangalore's talent to move to the United States, and Bangalore's software
houses are largely left doing the dull work Americans don't want to
bother with anyway.
At the same time, as Bangalore and other third world boomtowns
prosper, they become better markets for American wares. In Milwaukee,
about 100 General Electric Company factory workers, each earning about
$45,000 a year, are building ultrasound machines to ship to Indian
village hospitals and to other markets in developing nations.
For all the reasons we've mentioned, we are confident that living
standards for the middle class will improve. But we aren't cocky;
predicting the economic future is a hazardous vocation, and experts often
get it wrong. Many social scientists predicted that World War II would be
followed in America by a depression instead of a boom. Few economists
anticipated in the mid-1960s that the civil rights movement would produce
significant gains for African Americans.
Forecasting the impact of technology isn't any easier. Thirteen years
before their flight at Kitty Hawk, Wilbur Wright told his brother Orville
that humans wouldn't fly for fifty years. In 1941, Simon Kuznets, a Nobel
laureate in economics, argued that "the cumulative effect of technical
progress in a number of important industries has brought about a
situation where further progress of similar scope cannot be reasonably
expected" and that "economic effects of further [technological]
improvements will necessarily be more limited than in the past." The
invention of the transistor, the personal computer, genetically
engineered drugs, lasers, space satellites, and nuclear power made hash
of that prediction.
Many gloomy predictions are simply extrapolations of the recent past,
a technique that never captures the historic moments when an economy
changes direction. We go beyond extrapolation to predict a turn in the
economy that will have long-lasting benefits for the majority of
Americans. The United States inevitably will suffer again from
recession. The stock market will not rise inexorably every day for the
next twenty years. But that's not what matters. The trajectory of the
American middle class, at long last, has turned upward.
We take a hardheaded attitude toward future-gazing. It has taken
decades for the forces of technology, education, and globalization to
begin to improve living standards for middle-class Americans. If we're
right, evidence of the changes that will dominate the economy of the next
two decades should be visible today, not just in the nation's technology
centers, but in quieter places around the nation. That principle has
guided our travels, and has taken us to steamy Southern cities and frosty
Midwestern towns far from the coastal centers of innovation. We We're
heartened by what we have found. The forces we're writing about already
are transforming even small cities in the heartland of America. "The
future is out there in small pieces that you can see right now," says
Ramana Rao, chief technologist at InXight Software Inc., a Silicon Valley
company developing ways to simplify computers.
This book is divided into three sections. In the first section, The
Past, we describe the reassuring parallels with the early years of the
twentieth century, a time of slow economic growth and widening inequality
that was followed by a burst of innovation and prosperity. In the second
section, The Present, we trace the rise of the American middle class
after World War II, the strains of the Age of Anxiety, and the puzzling
failure of computer technology to produce more prosperity in recent
years. In the third section, The Future, we look ahead to show how the
combined effect of computers, education, and globalization already are
beginning to create an Age of Broadly Shared Prosperity.