Posted by: Cathy Arnst on August 15, 2008
If you are one of the millions of consumers taken in by the many ads and testimonials claiming that those ubiquitous orange Airborne tablets prevent colds, relief is at hand. In a settlement with the Federal Trade Commission, the company has agreed to make amends for false claims by refunding up to $30 million to consumers who bought the pills.
“There is no credible evidence that Airborne products … will reduce the severity or duration of colds, or provide any tangible benefit for people who are exposed to germs in crowded places,” said Lydia Parnes, director of the Federal Trade Commission’s Bureau of Consumer Protection.
Consumers who bought Airborne products between 2001 and 2008 have until Sept. 15 to apply for a refund for as many as six purchases. The company says it will pay claims by Oct. 15, 2008. If you’re eligible to file a claim, go to www.airbornehealthsettlement.com for more information.
For background on the charges against the product check out the informative blog terra sigillata, by a pharmacologist, which pulls apart false claims made on behalf of natural remedies (in fact, he pulls apart false medical claims in general—a blog worth bookmarking). Airborne is one of the many so-called “natural” products on the market whose makers claim, or at least imply, that they can do better than any prescription or over-the-counter medicine created by the evil pharmaceutical industry. Would that it were true. Airborne got an extra boost of credibility because it was “created by a teacher”! The nurse at my daughter’s school recommended it for just that reason, and I, lemming-like, bought the product as a result. Why a teacher would know more about cold prevention than doctors I’m not sure, but millions like me chose to believe.
It’s not that I think chemical drugs are the be-all and end-all. TV ads are replete with inflated claims about pharmaceuticals. But at least there is some regulation over the contents and safety of any product that went through the Food & Drug Administration. My problem with natural remedies such as vitamins and herbs is that their contents, and for the most part their claims, are unregulated. The FTC can only step in if claims are made about curing or treating a disease, but most of these companies tread a fine line just this side of out-right lying.
For an in-depth look at the tawdry history and false claims of the herbal remedy industry, read Natural Causes: Death, Lies and Politics in America’s Vitamin and Herbal Supplement Industry, by Dan Hurley. I blogged about the book and this issue last year in the entry Colds, Flu and Snake Oil. I know it may seem counter-intuitive to reject herbs and vitamins as bad for you, but in many, many cases they are. At best, they might confer a placebo effect.
So remember, as your kids return to school, that there are no known preventives or cures for the common cold, other than good hygiene. Vitamin C, echinacea, cough syrups—all worthless. For myths and facts about the common cold, visit this site maintained by the American Lung Association.
By the way, the one natural remedy that does seem to help a cold is mother’s own—chicken soup. University of Nebraska researcher Dr. Stephen Rennard discovered in 2000 that this age-old treatment may stimulate the anti-inflammatory system, thus relieving symptoms. For his recipe, via his Grandma, click here (though he does point out that other recipes, and even store-bought soup, work just as well).
Dear Cathy,
Thank you for your link and kind endorsement of my drug, herb, and supplement information blog, Terra Sigillata.
I still contend that this is merely a small additional "cost of doing business" for a company whose 2008 sales are expected to exceed $1 billion. With the placebo effect running 25-30%, I think that any company would be satisfied with that degree of repeat buyers.
Thanks again.
You perform a valuable service in warning consumers of the inflated claims of many supplement manufacturers, but you stray into murkier waters in claiming that vitamins and supplements provide, at best, a placebo effect. Vitamins have long-proven health benefits, and other herbal supplements have demonstrated more than mere placebo effects.
I'd like to offer a correction to your article: Cold-eeze has been clinically proven to reduce the duration of the common cold.
Vitamin C is certainly not worthless. A 1000mg dose can fend off a cold before it really sets in, and getting your daily dose of that vitamin certainly helps reduce your overall risk of catching an infection.
Where you get your vitamins from is a different question, though. And I completely agree that most claims about "natural" remedies are bogus.
But let's not throw out the baby with the bath water - vitamins are important (hence the name), and many people have deficiencies (especially in vitamin D).
I remember when I opened a health food store in 1970, the magazines were replete with article like this one laughing off the dangers of animal fats to heart health, and dismissing everyone who believes that nature, a source of cures for thousands of years to millions of humankind. I was personally inspired to begin taking vitamin C by a book written by Nobel prize winner Linus Pauling. Call me crazy, but it seemed to help control allergies that had plagued me since early childhood. 40 years later it still does. Let's not forget that Big Pharma is a paying advertising in Business Week.
First, I'd like to state that most people don't use common sense these days. However, in defense of Airborne, this past winter I took the tablets as directed when I first started feeling that a cold was coming on and the symptoms went away. My brother-in-law travels alot for business and the one time he didn't take it before a flight, he did get end up with a cold.
I consider my purchase of the product to have been money well spent.
ZINC lozenges for a cold: useless as lips on a chicken
NEWS RELEASE
INFECTIOUS DISEASES
SOCIETY OF AMERICA
http://www.sootoday.com/content/news/full_story.asp?StoryNumber=26363
Zinc lozenges for a cold: useless as lips on a chicken
By SooToday.com Staff
SooToday.com
Friday, August 03, 2007
NEWS RELEASE
INFECTIOUS DISEASES
SOCIETY OF AMERICA
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Zinc lozenges an ineffective treatment for colds
Despite 20 years of research, the benefits of zinc lozenges as a therapy for the common cold have not been proven.
A new study, published in the Sept. 1 issue of Clinical Infectious Diseases, currently available online, reviews the 14 placebo-controlled studies from the past two decades and finds significant fault with 10 of the studies.
Of the four remaining studies, three reported no therapeutic effect from zinc lozenge or nasal spray, and one study reported positive results from zinc nasal gel.
"The best scientific evidence available indicates that zinc lozenges are not effective in treating colds," said Jack M. Gwaltney, Jr., MD, one of the authors.
With colds affecting virtually everybody (one study estimates that adults experience an average of three colds each year and children may experience as many as eight or 10), people are eager to alleviate the discomfort that accompanies a cold.
In 1984, the first study reporting that zinc lozenges effectively reduced the duration of the common cold was published.
Many other studies followed, some seeming to support the idea of zinc either lessening symptoms or length of illness and some finding no effect.
In this new research, the authors have sorted through 105 studies of zinc and the common cold.
From this, they extracted the 14 randomized, placebo-controlled studies, the type of study that might provide the strongest evidence for or against zinc’s usefulness in cold-relief.
They then checked each study for 11 features of experimental design that needed to be met in order for the study to produce valid results.
The research was performed by medical student Thomas Caruso of Stanford University School of Medicine with the direction of Dr. Gwaltney, a professor of internal medicine, emeritus, at the University of Virginia School of Medicine, and with the assistance of Charles Prober, MD, also at Stanford.
They found significant flaws in 10 of the studies, flaws that may have invalidated the results.
The most frequently found problem was the lack of an “intent to treat” analysis, which ensures that data for all subjects will be used regardless of whether or not they complete the trial.
This is important because if study subjects who are taking zinc decide it’s not having an effect and quit the study, and their data is not included in the analysis, then they might leave behind only those subjects who think the zinc is having an effect, creating a significant bias in favor of the effectiveness of zinc.
Other problems found in the studies included lack of a quantifiable hypothesis or sample sizes too small to produce statistically valid findings.
Of the four studies that met the authors’ criteria, two studies reported that zinc lozenges had no effect on the symptom severity or duration of a cold, one study reported no effect of zinc nasal spray, and one study reported a positive effect of zinc nasal gel in lessening symptoms and length of a cold.
“Since less information is available on the intranasal approach, additional well-designed studies of intranasal zinc spray or zinc-treated nasal swabs should be performed,” said Dr. Gwaltney.
As the search for a cure for the common cold continues, some may be happy to learn that it isn’t contained in a zinc lozenge, as the lozenges are frequently reported to be unpleasant to the taste and may produce stomach ache and nausea as side effects.
In addition, chronic zinc intake of greater than 40 mg/day can lead to malfunctioning of the immune system and chronic fatigue (various brands of lozenges have between 5 and 24 mg of zinc in each lozenge).
Founded in 1979, Clinical Infectious Diseases publishes clinical articles twice monthly in a variety of areas of infectious disease, and is one of the most highly regarded journals in this specialty.
It is published under the auspices of the Infectious Diseases Society of America (IDSA).
Based in Arlington, Virginia, IDSA is a professional society representing more than 8,000 physicians and scientists who specialize in infectious diseases.
For more information, visit www.idsociety.org
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In this blog, BusinessWeek’s Cathy Arnst, Diane Brady, Anne Newman, Mauro Vaisman, and Lourdes L. Valeriano, lead a broad discussion of the issues and day-to-day concerns of working parents, offering up interviews with work/life experts, examinations of relevant research, and their personal accounts of bouncing between separate, sometimes conflicting worlds.