Archives: November 2009

More Self-Inflicted Drama at AIG

Posted by: Nanette Byrnes on November 13

Robert Bermosche has made plenty of waves in his three months at the helm of troubled insurer AIG, starting with his early bluster about not being pushed into selling assets...

CEO Oversharing

Posted by: Nanette Byrnes on November 05

Recently Chip Conley, CEO of Joie de Vivre, a $230 million company with more than 3,000 employees, got enmeshed in a bit of a modern corporate culture snafu. Conley's not...

Marketing Drugs: The Pitfalls of DTC

Posted by: Arlene Weintraub on November 05

What happens when pharmaceutical company ads urge TV views and magazine readers to "ask your doctor" about a particular drug? A new study from market researcher Verilogue suggests patients...