Seizing Opportunities During a Recovery

Posted by: Emily Thornton on August 12, 2009

I had an interesting meeting with Damian McKinney, CEO of the consulting firm McKinney Rogers. His clients include Walmart, Bacardi and Pfizer.

We discussed how CEOs are now struggling to move their teams out of a defensive, bunker mentality and into a more opportunistic stance.

Below are steps he is advising his clients to take. Some sound deceptively simple. And yet, it’s surprising how few CEOs implement them:

* Send a simple and clear message to employees about where your company is going. And think big. The vision needs to excite your A team who have already been giving their all during a recession to give even more during a recovery. So paint a picture for employees that is exciting. It should be as dramatic as when former US President John F. Kennedy announced before Congress in 1961 that the US would send a man to the moon. Or at least as close as you can get.

*Tell your A team to take a vacation. They won’t be able to give you their all if they’re exhausted from putting out fires during the recession.

*Hand many of your responsibilities over to your deputies. This will free you up to hone a strategy for a recovery while giving them the opportunity to step up and shine. Their reaction will also assist you in succession planning.

Are there any other steps that people are taking that seem to work?

Reader Comments

Jesus Valencia

August 17, 2009 11:27 PM

Food for thought:analogy- if the foundation of a home is firm, the top level will have few slight cracks if any. Thus providing stability from the bottom up.

If a plant is dying or drying up, we water the ground it stands on; then its start to raise up because of its strong roots.

Then why, would any we do the opposite and neglect the feet of our bodies;when our body or heart feels wornout, when we place them in water, lotion or take our shoes off. It all gets better quick, as it happens when a platoon of Marines march for day's..

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