Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.
+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
Here’s some good advice for anyone in sales: try to catch people just after payday, and find out if you can sell to them at work.
In a new survey from WorkPlace Media, 64% of respondents said they stopped making major purchases (excluding bills) six days after receiving their paycheck. And, by a margin of 82% to 18%, consumers said they would be more likely to take up a special offer from their employer than one they received at home. (That makes sense, given that many would assume an employer will filter out the junk that shows up in their mailbox.)
Here’s a breakdown to the question: How quickly after your payday do you stop spending money on items not related to bills?
— 1-2 days (41%)
— 3-6 days (23%)
— 1 week (13%)
— 2 weeks (2%)
— I continue to spend (21%)
How can you manage smarter? Bloomberg Businessweek contributors synthesize insights from the brightest business thinkers, critique the latest management trends, and comment on leaders in the news.