I just had a fascinating conversation with an affluent 39-year-old mother of two in Western Maryland who began shopping regularly at Wal-Mart in January, after years of avoiding the giant discounter. “I was a snob,” she says. But a New Year’s resolution to spend less money made her switch from her nearby Food Lion grocery store to Wal-Mart, and she’s not looked back since. She now buys everything for her family at Wal-Mart — groceries, paper towels, toys, electronics, even store brand diapers for her baby.
She’s not alone. At a recent investor conference Wal-Mart vice chairman Eduardo Castro-Wright talked about how 27% of the retailers’ sales lift in February came from new shoppers, over half of whom had household incomes above $50,000 a year, which is on the high end for their clientele.
Are you one of Wal-Mart’s new higher-income shoppers? If so, we’d like to hear from you. Why are you shopping at Wal-Mart these days, what do you buy there, and has the shopping experience been what you expected? And most important, will you continue to shop there when economic conditions improve?
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