Many people have steered clear of Twitter because they’re already being bombarded by too many emails they can’t read or respond to or they simply don’t care enough about the micro movements of their friends. But what if your boss starts to Twitter? Or a top executive at your company starts posting tweets?
On Monday, March 23, 2008 the San Francisco-based Twitter announced the launch of “ExecTweets”, a site that collects the 140-character musings of executives like Richard Branson, Chairman of the Virgin Group, Pierre Omidyar, founder and chairman of EBay and Barry Judge, Best Buy’s CMO. The site, built by online advertising firm Federated Media and sponsored by Microsoft, is an effort to monetize the Twitter concept. While it promises “business insights” and executives from companies ranging from GM to Johnson & Johnson to Popeye’s Chicken and Biscuits have signed up, the jury is still out on whether this type of micro site sponsorship will turn into a real revenue stream for the social networking company. Do you think it will?
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