Follow Your Favorite Executive

Posted by: Aili McConnon on March 24, 2009

Many people have steered clear of Twitter because they’re already being bombarded by too many emails they can’t read or respond to or they simply don’t care enough about the micro movements of their friends. But what if your boss starts to Twitter? Or a top executive at your company starts posting tweets?

On Monday, March 23, 2008 the San Francisco-based Twitter announced the launch of “ExecTweets”, a site that collects the 140-character musings of executives like Richard Branson, Chairman of the Virgin Group, Pierre Omidyar, founder and chairman of EBay and Barry Judge, Best Buy’s CMO. The site, built by online advertising firm Federated Media and sponsored by Microsoft, is an effort to monetize the Twitter concept. While it promises “business insights” and executives from companies ranging from GM to Johnson & Johnson to Popeye’s Chicken and Biscuits have signed up, the jury is still out on whether this type of micro site sponsorship will turn into a real revenue stream for the social networking company. Do you think it will?

Reader Comments

Thomas Huynh

March 24, 2009 9:11 PM

Aili, this is why I like Management IQ -- y'all have the most fascinating business topics, keeping me abreast of what's new out there. Whether it's Twitter ExecTweets or simply on the company blog, connecting with those who can help the business succeed (employees, customers, potential customers, partners, vendors, etc) is always good. This type of close communication reminds people there are real, decent individuals within the corporate walls. For example my company's president sends out an email every month informing us of what's going on. His email is something I actually look forward to reading because his message is honest, funny, and insightful, not the bland and meaningless corporate speak we all often hear. Therefore, if the Tweets are genuine and not simply sales pitches, this Twitter launch will be a huge success. If not, then it's unsustainable because nobody is going to look forward to advertisements and press releases. Thomas

Larry Underwood

March 28, 2009 6:17 AM

When I jumped on board Exec Tweets, I thought it was going to be a great exchange of profound management ideas that would save Corporate America. Not really, but I thought it would be more insightful than some of the random garbage between a couple of teenagers on Facebook.

At any rate, my first post went something like..."Corporate America has nothing to fear except the culture of 'fear' that Corporate America has created." A little take on FDR, but I thought it was a decent message. Of course the rest of the members vote on your little saying, as if they'll ever see it to begin with...

Most of these people are self absorbed windbags spouting off about how wonderful they are, giving some plug about something or other...But, the big problem is, they post the same thing, repeatedly, hoping it'll get noticed.

It's garbage. From what I can see, it's just a little chat line with people talking about the weather...and something called the Goat Show. Never heard of it, and I don't think I want to take a peek.

Here's my favorite quote from one self-absorbed drone to another: "Absolutely-Twitter is SO about quality, not quantity. Why don't people get that?"

Of course, one minute later, her next post went on to talk about the snow and the Goat Show...A few minutes later, more of the same.

Exec Tweets is nothing but a bunch of corporate climbers trying to suck up to somebody or trying to sell their wares like some door to door peddler.

I made a comment after getting the gist of what Exec Tweets was all about, saying "Wouldn't it be nice if there was a 'one post limit' on this site?"

No responses from the Goat Show crowd.

JR Management

October 18, 2009 4:49 PM

Interesting read. It's always insightful to get inside the minds of accomplished executives and see what drives them and makes them tick.

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