Posted by: Jena McGregor on September 19
Here’s an interesting statistic for a Friday, as you find your mind (and your mouse) wandering to the weekend. A survey by the Creative Group, a staffing division for advertising and marketing professionals that’s part of Robert Half International, has found that 57 percent of advertising and marketing executives said that surfing the web during work hours is acceptable.
That, warns Littler Mendelson attorney Philip Gordon, should prompt companies to rethink some of their policies. “How does an employer reconcile this apparent new-found acceptance of on-the-job Web surfing,” he writes on the employment law firm’s blog, “with the American Management Association’s finding in its 2007 survey of workplace monitoring that 30% of employers surveyed had fired an employee for Internet surfing at work?”
It’s hard to believe that any employer would strictly ban Web use completely. Such rules seem draconian, paternalistic, and overly stringent for employees who are likely already doing far more for their employers than 9 to 5. Gordon’s blog has a good run-down of appropriate limitations these more traditional employers may want to take, such as establishing bandwidth limits and of course, not opening the floodgates to online gambling and pornography. “What is left,” he writes, “might actually enhance productivity or create some good will.”
I have a better (albeit slightly creepy) idea: Let employees surf the web all they want. But let them know that management will be studying their wanderings and attempting to correlate Web patterns with productivity, generation of ideas, or whatever other metric they're shooting for. The point is that for many knowledge workers, the Web is a source of information and professional contacts. And for management, the patterns of the workers can provide insights.
How can you manage smarter? BusinessWeek writers Jena McGregor, Nanette Byrnes, Emily Thornton, Matthew Boyle, Michael Orey, Michelle Conlin and Diane Brady synthesize insights from the brightest business thinkers, critique the latest management trends, and comment on leaders in the news.