Blackberrying in Bed

Posted by: Jena McGregor on September 18, 2008

The following study comes from my colleague, Aili McConnon, who admits that yes, she does take her Blackberry into the bedroom…

Do you take your PDA to bed? Scarily, the majority of people who own mobile devices like Blackberries or Palm Treos do, according to a new work-life study from Sheraton Hotels and Resorts. (I’m one of the guilty ones. My excuse: mine doubles as an alarm clock so it sits next to my bed.) Using market research firm StudyLogic, Sheraton surveyed 6500 people who use these data devices in five countries including the U.S., China, Australia, the U.K and Germany. They found that 88% of people bring their PDAs into the bedroom and 75% of folks say they sneak a peak in the middle of the night. Interestingly, if given the choice, 27% say they prefer spending time with their PDA over their partner whereas only 16% would pick their PDA instead of Fido.

The regional differences were telling too: 95% of the Chinese respondents bring their PDAs to bed and 35% of Americans and Germans were more likely to pick their Blackberry over their spouse (the survey asked, “If given the choice, would you pick your PDA over your spouse”). This study makes me wonder whether those companies that are trying to limit the amount of out-of-office time employees clock by sending them warning messages when they Blackberry too much will have any luck. (See my colleague Jena McGregor’s story on the topic.)

The results weren’t all depressing or perhaps it is just denial but 72% of people felt that technology gives them more quality time and flexibility with family and friends. The CEO of Starwood Hotels and Resorts, the parent company of Sheraton, falls into that category. Frits van Paasschen has two Blackberries and is guilty of checking them in the middle of the night once in a while.

 

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