Smart Advertising

Posted by: Diane Brady on June 5, 2008

I skip past most ads but I enjoy seeing ones that show sparks of creativity. As I was watching the NBA Finals tonight, I noticed an ad for the movie, Hancock, that incorporated highlights from tonight’s game. Talk about advertising on the fly!

And I came across a fun application on General Electric’s site that incorporates elements of Google Maps to highlight the company’s water initiatives around the planet. (More than 150,000 sites have developed applications using the tool.)

Make it fun—and they’ll come.

Reader Comments

Thomas H

June 6, 2008 8:40 AM

Not sure if "fun" should be the aim for effective advertising. I think "relevancy" is though. If the product or service is relevant to what a person is searching for, he or she will appreciate the ad. It's no longer an annoyance but something you want to learn more about. Thomas

Diane

June 6, 2008 10:56 AM

Hi Thomas,
Sometimes, I'm attracted to ads that are relevant. Sometimes, I just like to be entertained. Neither of these promotions were that relevant to my life. But they were memorable, which means they achieved at least part of their aim.

Post a comment

 

About

How can you manage smarter? Bloomberg Businessweek contributors synthesize insights from the brightest business thinkers, critique the latest management trends, and comment on leaders in the news.

BW Mall - Sponsored Links

Buy a link now!