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I skip past most ads but I enjoy seeing ones that show sparks of creativity. As I was watching the NBA Finals tonight, I noticed an ad for the movie, Hancock, that incorporated highlights from tonight’s game. Talk about advertising on the fly!
And I came across a fun application on General Electric’s site that incorporates elements of Google Maps to highlight the company’s water initiatives around the planet. (More than 150,000 sites have developed applications using the tool.)
Make it fun—and they’ll come.
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