The Power Business Ballad

Posted by: Jena McGregor on May 06

We’ve all been there. That moment at a colleague’s retirement shindig, acompany holiday party, or a corporate retreat, when the nightmare hits: What if this song or skit ends up on YouTube? How embarrassing would that be? These guys certainly found out.

If that all sounds too familiar, you might enjoy this piece in Workforce Management provides scary look at the corporate power ballad. According to the story, there are actually half a dozen consulting outfits, such as this one that help employees come up with and produce corporate songs. Terrifying.

As the story describes, Bank of America isn’t the only company that’s turned a pop hit into a corporate ditty. Someone at Shell apparently turned “We are the World” into a corporate anthem. Starbucks apparently made “We Built this City” into “We Built this Starbucks.” (If anyone out there knows whether this is a joke and I’m the last person on the Internets to get it, let me know.)

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