Is it just me?
I was once a glutton for Starbucks. The company’s iced quad espressos had me flying all day. The stuff was crack. I was hooked. We were in love.
Of late, though, I have come to the conclusion that at the center of Starbucks mounting woes lies the simple fact: the coffee tastes bad. Burnt. Acidic. Bad- body-feelings-inducing. Nor does it inject that glorious kind of high that fuels office sloggers everywhere. The recent Pike Place Roast is no winner (blech) and has nothing on Dunkin’ Donuts.
On a recent swing through London, I had the good fortune to partake of caffeine injections from Cafe Nero. The crush was instant! Delicious.
Starbucks, please please please. I want to love you again but you are losing me. Sample City Bakery’s brew. Putter over to Cafe Lladro in your very own Seattle and dig up their secrets. Visit Grey Dog’s Coffee in New York City and go all P. I. on the place.
This can’t be that hard, can it? At Heathrow, I was delighted to sip some Illy Cafe. There are also a grand sweeiping international chain. There was a Starbucks across the way but I didn’t want to be disappointed. My Illy double espresso was everything I had hoped for. So I had another. They won.
Is it just me? What does everyone else think?