The real surprise at GE

Posted by: Diane Brady on April 11, 2008

When General Electric sent out news of its earnings shortfall this morning, the surprise wasn’t so much in the numbers. With its extensive financial and consumer-oriented businesses, the company was bound to feel some impact from recent turmoil.

What surprised everyone was the lack of warning. Investors didn’t see it coming, nor did analysts, journalists or practically anyone beyond GE’s leadership team. Less than a month ago, CEO Jeff Immelt was buying up 62,000 shares on the open market. He was telling investors that GE is positioned to keep winning in a global economy. On a March 13 Webcast, he reaffirmed the earnings targets for the quarter. Two days later, as he put it today, “the Bear Stearns situation took place.” And all bets were off.

Never mind that a number of analysts and high-profile investors are now in a huff, talking about ‘credibility’ issues because they were kept in the dark. GE, after all, is normally so fastidious about managing expectations.

But the earnings announcement came so close to the Bear Stearns collapse that it probably made some sense to get it all out today. Dribbling out a few sullen comments to the press or having the chief appear pensive in public probably wouldn’t have averted a sell-off today.

What’s intriguing to me is the fact that the events of the past few weeks could wreak such havoc on GE’s bottom line. This is a diversified global conglomerate that has been acutely tuned in to the turmoil on Wall Street. Could its fortunes (or, rather, its perceptions of its fortunes) really turn around that fast? Immelt doesn’t tend to sugar-coat bad news. The biggest surprise may be that he didn’t see this coming either.

Reader Comments

Thomas H

April 11, 2008 10:14 PM

If I were to guess, someone's in very big trouble at GE. Heads will likely roll, or at the least demoted because it's next to impossible to believe GE business managers didn't see their sector's downturn coming. Their mistake was not telling the head guy the bad news as early as possible. Immelt not only personally lost money but has egg on his face begging the analysts for forgiveness. Now he will turn inward. Yikes.

Post a comment

 

About

How can you manage smarter? Bloomberg Businessweek contributors synthesize insights from the brightest business thinkers, critique the latest management trends, and comment on leaders in the news.

BW Mall - Sponsored Links

Buy a link now!