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It is 10 a.m. and the hunger crisis is on. Having skipped breakfast, I am all starvation and Knut Hamsun. Working on the 43rd floor, these riots for calories often have me tripping down the BusinessWeek corridor to the break room. The food sprials usually end badly, with me stuffing dollars into the vending machine. The hunger is satiated. But I am a fool and a loser.
There is an alternative emerging in hip offices across the country. What foosball was to the office circa ‘99 fresh fruit is becoming to the workplace of today. Fresh, luscious fruit is now a feature at Facebook, Genentech, Clorox and a host of other companies. Workers at these enlightened employers are averting the hunger crisis and doing the body good.
The healthy pleasures come courtesy of a San Francisco outfit called the Fruit Guys, who deliver fresh, organic, locally-grown fruit to workplaces across the country. Admins left and right are using junk food budgets for the Fruit Guys’ boxes, which are eco-correct in their food politics, reused carboard, and soy-based inks.
This office fruit frisson stems from the fact that most coroprate corridors are filled with waddling LDL-abusers in need of some serious shrinkage. Thus the wellness craze. And the Biggest Loser contests popping up in cubicles everywhere. (J’accuse. In BW’s own Biggest Loser contest, I am the biggest loser—as in NOT losing).
I put the Fruit Guys box of pears, apples, mangoes and kiwis outside my office and watched as delighted colleague after delighted colleague inquired about the stash.
Within an hour, the fruit was gone.
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