Ad pros share working mother moments

Posted by: Diane Brady on February 06, 2008

Working Mother magazine and Advertising Women of New York (AWNY) are honoring “2008 Advertising Working Mothers of the Year” today at a luncheon. Here are a few comments I enjoyed from the winners about vintage working mother moments:

Carol Pais Hammond, Print Buying Director, Fallon Worldwide:
One morning in my haste to get the kids off to school and go to work on time, I allowed my preschooler to pack his own backpack for school. I dropped him off and went on to work—only to be pulled aside by the teacher at pick up to inform me that the contents of my child’s backpack had consisted of a large pair of scissors, a steak knife, and a box of tampons.

Elisabeth DeMarse, CEO, CreditCards.com:
I was on a panel at a large conference. I was up on the dais, and we were waiting to start. My husband called me on my cell phone to ask me how to heat up the breast milk I had stored in the freezer, and to complain that our cat, Butterscotch, had an accident on the carpet. I explained how to prepare the breast milk in complete detail, unaware that I was miked and my entire conversation was being broadcast to a room of 800 people.

Christine Merrifield-Wehrle, Senior Vice President, Director of Video Investment & Activation Operations, MediaVest:
Negotiating a Turner Upfront (ad sale) in my living room and seeing water come gushing down from the ceiling. My then three year old (had) turned the upstairs bathroom sink on and clogged the drain with toilet paper!

Archana Kumar, Senior-Vice President, Group Planning Director, BBDO New York:
When my son Kabir was 10 years old we visited a family blues club in Chicago. The band asked for volunteers to perform with them, and my son raised his hand. My husband and I tried to stop him, saying ‘no no no…you’ve just started…you can’t play’. He delivered a flawless performance…Their parting words to him were ‘don’t let your parents hold you back’.

Perianne Grignon, Vice President of Media Services, Sears Holding Corporation:
I was registering one of my daughters for school and as we were standing in line with all the other moms and kids, I whispered to her: “How many other women in the crowd do you think work outside the home?” She answered: “You and that other woman wearing black.”

Risa Wexler, Media Director/Team Leader, Pfizer:
I was racing around like a lunatic trying to get out of the house one morning saying, “I have to make the bus! I have to make the bus!” And my son said to me, “Mommy, what happens if you miss the bus?” I stopped dead in my tracks and said, “I take the next one. Show me what you wanted me to see.”

Heather Roff, Assistant Vice President, Media, Maybelline New York/Garnier:
I took my son to a magazine event that included one of his favorite bands “The Like”. The publisher of the magazine told the band members that my son Noah was a huge fan. The lead singer was very warm and friendly, she bent down to him and said “I love you” before giving him a hug and having him take a picture with the band. The picture will probably be forever on display in his room. As a working mom, I sometimes regret that I can’t be available to be class mom and I usually get home past dinnertime. I try to make up for it by occasionally providing a unique experience for him like being told “I love you” from a favorite singer.

Denise Mosco, Senior Partner, Associate Director of Print Communications, Mediaedge:cia:
My son and daughter received an invitation to a gymnastics birthday party. When we arrived, it only took me a split second to realize that I had gotten the date wrong and that the party was probably on Saturday, not Sunday. My younger son started crying right away. He wanted to know when Amanda’s next birthday party was going to be. When I explained that her next birthday wasn’t for a year, he got more upset. Reaching for any straw I could find I shouted out “who wants to go to SuperCuts?” For some unexplainable reason, my kids love getting their hair cut. They both shouted “me!” and off we went.

Mary Carpenter, President, GM Planworks, Starcom MediaVest Group:
My son, at the age of about two, could name all the divisions of General Motors. And Sally, my younger, has correctly scoped out the fact that my life has been reduced to three activities. Thus when I leave every morning – meaning I will not be engaging in one of those activities, hanging out with her – she asks, matter-of-factly: “Are you going to work, or yoga?”

TrackBack URL for this entry:http://blogs.businessweek.com/mt/mt-tb.cgi/

Post a comment

 

About

How can you manage smarter? BusinessWeek writers Nanette Byrnes, Patricia O’Connell, Emily Thornton, Matthew Boyle, Michelle Conlin and Diane Brady synthesize insights from the brightest business thinkers, critique the latest management trends, and comment on leaders in the news.

BW Mall - Sponsored Links

Buy a link now!