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I mentioned this book in the fall, when Jena blogged about a shock jock-type book from Christopher V. Flett. But it goes on sale today so it warrants a mention again. The book is called Seducing The Boys Club: Uncensored Tactics from A Woman at the Top.
The author, McCann Erickson New York Chairman Nina DiSesa, talks about how she figured out “the art of S&M—seduction and manipulation” in winning over men. Personally, it bothers me to see an accomplished female executive trotting out tired old sexist stereotypes to talk about her success. She was the first woman and first creative director be be named chairman in the McCann global network. She has an enviable record of growth.
So why write up the “Five Classic Mistakes Women Make When We Lead the Boys” (#1 We get drunk with power … #5 We forget that we have to be better than men)? Would her male colleagues ever put out a book that plays off sexist stereotypes?
I guess it’s another page from the any-publicity-is-good-publicity school. I would have liked to see DiSesa channel her humor and intelligence into a book that tries to see the world through a broader prism. Sure, there may be nuggets of wisdom here. But, as advertisers know, packaging is everything. And this one is a turnoff.
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