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It sounds like a come-on in the spam folder of your inbox. “Get Paid to Interview for Jobs!” But it’s also the basis of a new start-up called NotchUp.com. The company’s business model plays off of the concept that only truly desirable people out there already have jobs. So companies seeking the truly desirable need to lure the happily employed, or “passive job seekers,” with an incentive to take a break from their day-to-day brilliance to take time and interview.
According to the site, NotchUp suggests that, based on my salary and experience, I list $200 as my fee for getting interviewed. (The average is $500, which tells you something about the demand out there for journalists.) If I register and someone is interested in my profile—and I show up and take the interview seriously—the company pays NotchUp, who takes a cut and passes along my fee.
I’m skeptical whether a service like this will work as we enter a possible recession. But in a market where management talent is increasingly scarce, the folks at NotchUp claim it offers a possible advantage over other recruiting methods—and at the very least, it’s an intriguing new idea for a business model. Google and Yahoo apparently think so too: they’ve already signed up as customers.
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