Think Better

Posted by: Diane Brady on November 5, 2007

Are you sick of seeing books with “innovation” in the title? I am. What started as a fresh way of looking at business risks becoming an over-used buzz word. And yet innovation matters, especially at a time when a lot of markets seem saturated.

Tim Hurson has a new book (Think Better) out that looks at so-called “productive thinking” — a six-step program to come up with fresh ideas and unexpected solutions. There’s no doubt that thinking better is a skill that can be learned. Hurson’s steps may help, for those who like working through exercises in making their way to an answer.

Reader Comments

Brandon W

November 6, 2007 9:48 AM

Ironically, most of the books on "innovation" aren't particularly innovative. They're written by consultants that want to fabricate credibility by publishing, and by academics trying to advance their careers while stroking their self-importance. The people that truly understand innovation are in the trenches developing new and better products. If business leaders want to get a grasp on a system of innovation, they ought to simply read a biography of Thomas Edison.

Effective Marketing

November 7, 2007 12:13 AM

Sometimes innovation isn't necessary to have a huge impact on company profits. Following a few proven principles practiced by savvy companies such as in the marketing area can have a huge impact on profits!

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How can you manage smarter? Bloomberg Businessweek contributors synthesize insights from the brightest business thinkers, critique the latest management trends, and comment on leaders in the news.

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