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How the 'Aha moment' happens

Posted by: Diane Brady on October 1, 2007

Strategic intuition—those insights that emerge through thinking rather than emotion—is a hard thing to pin down. Columbia Business School professor William Duggan has just put out an interesting book on the subject that traces the role of strategic intuition throughout history—from Gandhi to Google, so to speak.

Duggan describes strategic intuition as a new discipline that takes off where Malcolm Gladwell’s Blink left. These aren’t the flash insights of experts, as Gladwell described, but insights that emerge after weeks of pondering, even rejecting the impulse to make a quick expert response. Duggan shows how the discipline works, and then he looks at how to apply it.

Reader Comments


October 1, 2007 7:49 AM

Wow thanks for posting this. The one-page sale sheet of "The Art of What Works" had me sold when it mentions Sun Tzu but to mention his name with Jack Welch and Steve Jobs by calling them legends makes me roll my eyes. Time has yet judged Welch and Jobs. Sun Tzu's 2500 year old treatise The Art of War is in my opinion the greatest book ever written. You solve problems via a systematic approach that relies on quiet deliberation and contemplation, not instant decision making. I hope Duggan gets Sun Tzu right. However, if his previous book "Napoleon's Glance: The Secret of Strategy" is any indication, he probably won't. The only "secret" about strategy is plain hard work. Yet another reason why I'm suspicious of business books as the ideas they present become increasingly absurd over the years. Thomas

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