Posted by: Michelle Conlin on October 31, 2007
A few months ago I found myself lunching in midtown Manhattan at the Mario Battali of Greek Food: Anthos (pass if you’re an Atkinser, as a life without the Anthos olive bread and desert melange is a life unlived).
I was enjoying the sumptous fare with a former colleague who has gone on to great and interesting things. I am Gen X; she, Gen Y. Thus she has, over the years, done me the kindly service of acting as my digital sherpa, leading me to all things webby, un-analog, and au courant.
“You’ve got to get on Facebook,” she urged me.
And so I did. And I am.
The things is—though I’m loath to admit it—I still kind of don’t get it. I thought Facebook would help me with my work. But so far it’s only creating more work.
It has also created something of a social media deluge in my inbox. “I’ve added you as a friend on StumbleUpon,” went one recent missive.” Beckoned another, “Join Kiva.org!” Then came the onslaught from Facebookers themselves: “Join the Campaign to lose the mandatory “is” from status updates!”
So far all the social-media come-ons are amounting to more digital clutter. A giant time suck.
Is it just me? Help!
How can you manage smarter? BusinessWeek writers Nanette Byrnes, Patricia O’Connell, Emily Thornton, Matthew Boyle, Michelle Conlin and Diane Brady synthesize insights from the brightest business thinkers, critique the latest management trends, and comment on leaders in the news.