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Damon Dash: "A VIP kind of guy"

Posted by: Diane Brady on October 4, 2007

Damon Dash, the co-founder of Roc-A-Fella Records and Rocawear, came in recently for a Video View to talk about social networking to the urban set.

His venture, Block Savvy, has tried to distinguish itself by focusing on invitation-only membership and incentives for members to buy products. “I’m a VIP kind of guy. We don’t want people who just get on there to gossip … just wasting their brain,” he told me. “We want people who want to make money.”

Dash admits that he’s not a maven when it comes to the world of social networking, or even his own site. “I don’t know as much as I should about Block Savvy.” What he does know is the power of branding and adapting to the times.

“I’m 36. I’m trying to stay relevent in the 15 to 24 range without acting like a child,” he says. “I didn’t want to limit myself to the music business. No one wants to be the old dude in the club.”

Now, Dash has spread himself into fashion, movies and other forms of entertainment. “I’m an ambassador of my culture, my community,” he says. “But, as a brand, we want to be recognized for being the best. Not just the best in our community. The best anywhere.”



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