You have to pay attention when Stephen Covey calls a book “brilliant and vitally important.” (Then again, has anyone ever tracked how many book blurbs he has written?)
Even so, I found myself enjoying “egonomics: what makes ego our greatest asset (or most expensive liability)” … For one thing, it reinforces the overwhelming presence of ego in business these days. I touched on an aspect of this in a piece in our current double issue on creating ‘brand you’.
Authors David Marcum and Steven Smith look at ego as a delicate dance — where you balance your incredibly high opinion of yourself with extreme humility. They call it “Level 5” leadership. In my experience, ego works in a leader when it’s balanced with extreme curiosity. Sure, they think they’re the smartest person in the room but they’re constantly looking for ways and people to make themselves smarter. Ego does them in when they presume everyone else is a dummy and they’re incapable of losing.
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