Public relations guru Robert Dilenschneider thinks the over-40 crowd has a leg up on Gen Y when it comes to reaching people online. Why? Because they “have a better handle on how to form an argument” (thanks in no small part to the education they received, vs. what has been emphasized in schools in recent years).The obstacle, he says, is that “they have to figure out how to use the technology”.
Dilenschneider was here to promote his new book, Power and Influence. (Check out the Video View)
The book contains ten rules. Among them: Figure out how to adapt.
Know when you fail, you can start over. Step back and be strategic.
“You can do all these tactical things but you have to figure out how they fit together” in the bigger picture, he says. And be humble. That’s something they rarely teach in school.
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