Dilenschneider on Power and Influence

Posted by: Diane Brady on August 1, 2007

Public relations guru Robert Dilenschneider thinks the over-40 crowd has a leg up on Gen Y when it comes to reaching people online. Why? Because they “have a better handle on how to form an argument” (thanks in no small part to the education they received, vs. what has been emphasized in schools in recent years).The obstacle, he says, is that “they have to figure out how to use the technology”.

Dilenschneider was here to promote his new book, Power and Influence. (Check out the Video View)

The book contains ten rules. Among them: Figure out how to adapt.
Know when you fail, you can start over. Step back and be strategic.
“You can do all these tactical things but you have to figure out how they fit together” in the bigger picture, he says. And be humble. That’s something they rarely teach in school.

Reader Comments

Derrick

August 1, 2007 11:33 AM

The over 40 generation may, "have a better handle on how to form an argument" but who says that the argument will be received well by Generation Y?

I'm always skeptical when people say "better". Dillenshneider may think the over 40 arguments are better but maybe the way Generation Y argues is completely different and so requires a different type of communication.

Ugh, I don't think I'm really getting across what I'm trying to say.

random

August 2, 2007 11:27 AM

I haven't found that the 40+ crowd can generally make a superior argument then anyone else. The idea that they're also got better education is somewhat questionable because better is such a broad word with so many implications and statistics show they they don't have as much schooling as Gen Y. This sounds a little too fluffy to be a serious argument to me. By the way, is Mr. Dilenschneider over 40?

Diane

August 2, 2007 1:35 PM

Mr. Dilenschneider is indeed over 40. I'm inclined to agree that it's simply a different form of communication. If anything, I find that younger folks have mastered the art of the soundbite. They know exactly how to speak to make maximum impact in 30 seconds.

HerrDilendumpkoff

August 9, 2007 10:45 PM

Mein Dilendumpkoff, deser is generation D, D for dumpkoff not generation Y. I am indeed over 140 and yet Ich konne thinken a little bit better than Dilenschnedier overdosed on hoffbrau beer. Naturlich,fur me, his buch promotion for "Power and Influence" is wunderbar for it reminders me of my fuerher, Adolf, whose buch, "Mein Kamf" also spells out his dream of Power and Influence uber alles. Acktung! Aber wir nicht fergessen! Wir mussen buy HerrDilenschneider's neue book before wir fressen our weinershnizell. Vielen Thanken, und Afviedersen...

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